AI is so good at predictive analytics | AI news of the week | AI B2B marketing foundations

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](6/V2xGZXBzY1h0bTdsVWF5b2NRS0Z5YW9yRVlhUUpOTkNSY054UWJ4NmU1aENsYUNobmpIdE4yTWdEdko2NWovYXhIMTZtVktLZWloSVR5SUhPcmQrbzRhSjMvMWZpT0JwVThqamU5SVFYT0oycVgzMTRKdmJSQT09S0/Q3ZBZUx6WEJneXQ5bEduQWIxZDB0ZU83dzVTdTBRT2tMc2g1NzVWUjNaOEQ4Sm5lYkcrRlYzSTJjT0JOWGZwMAS2) [MarketingProfs Today]( Today's dose of marketing know-how | Friday, June 21, 2024 👋 Hello, Marketer! TGIF! Congrats everyone for making it to another Friday. Remember...make sure your To Do list (or Must Do list, no judging) is realistic and your inbox is sorted, whatever that may mean to you. Oh, and try not to spend all day dreaming about how you'd rather be gardening. Sending you sunshine! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [AI Can Do Hard Things (Like Forecasting Future Success)]( - [Lead Gen Engine? Yes, But Even Better: Pipeline Driver!]( - [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( - [AI Update, June 21, 2024: AI News and Views From the Past Week]( - [Build Your Demand Gen Strategy With AI]( - [Cut Leads... Grow Revenue (PRO member Master Class]() --------------------------------------------------------------- ARTICLE [AI Can Do Hard Things (Like Forecasting Future Success)](P8RfX/V2xGZXBzY1h0bTdsVWF5b2NRS0Z5YW9yRVlhUUpOTkNSY054UWJ4NmU1aENsYUNobmpIdE4yTWdEdko2NWovYXhIMTZtVktLZWloSVR5SUhPcmQrbzRhSjMvMWZpT0JwVThqamU5SVFYT0oycVgzMTRKdmJSQT09S0/REFEaDRkcWxEaTFad1JvT0k1MFFZM3YrTFhBQ21lOEUwZnovWElUZnRJSVIzU2t0OGprQ2dYTS9XYWtSdCtsbTVmaTdhYjgwODF6cktaSlhsbU9kMUE9PQS2) AI Can Do Hard Things (Like Forecasting Future Success) In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. [Read more ➔]( COMMUNITY | POLL You know you should test your marketing materials. But let's be honest... sometimes it just doesn't happen. Do you test variations on all your ads and emails? ([Take the poll on LinkedIn](.) - Yes, nearly all of them - Sometimes… - We hardly test at all --------------------------------------------------------------- SPONSORED WEBINAR Lead Gen Engine? Yes, But Even Better: Pipeline Driver! Consistently, webinars have been a high-performing lead gen channel. But leads just aren't enough anymore. Sign up for this free webinar to get a blueprint for creating personalized, interactive experiences that engage audiences and convert them into pipeline and revenue. [Fill your pipeline ➔](/V2xGZXBzY1h0bTdsVWF5b2NRS0Z5YW9yRVlhUUpOTkNSY054UWJ4NmU1aENsYUNobmpIdE4yTWdEdko2NWovYXhIMTZtVktLZWloSVR5SUhPcmQrbzRhSjMvMWZpT0JwVThqamU5SVFYT0oycVgzMTRKdmJSQT09S0/) --------------------------------------------------------------- AI NEWS [AI Update, June 21, 2024: AI News and Views From the Past Week]( AI Update, June 21, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- SPONSORED WEBINAR Build Your Demand Gen Strategy With AI All businesses can benefit from AI's help with lead targeting and content creation. But there are unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. [Register now ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( A B2B Marketing Deep Dive on AI Foundations, the Future, and More Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS Cut Leads... Grow Revenue Would you cut your lead volume in half... if it means 20% more revenue? Samantha Stone reveals how she focused on the right KPIs to build a buying audience and grow revenue—and how you can, too. Check out "Measure Impact, Not Activity," lesson 6 in A Marketer's Field Guide to Financial Goal Setting and Measurement. Available now to PRO members. [Make an impact]( Upcoming Events JUN 25 [How to Prepare for Generative AI in Organic SEO](/V2xGZXBzY1h0bTdsVWF5b2NRS0Z5YW9yRVlhUUpOTkNSY054UWJ4NmU1aENsYUNobmpIdE4yTWdEdko2NWovYXhIMTZtVktLZWloSVR5SUhPcmQrbzRhSjMvMWZpT0JwVThqamU5SVFYT0oycVgzMTRKdmJSQT09S0/REFEaDRkcWxEaTFad1JvT0k1MFFZM3YrTFhBQ21lOEUwZnovWElUZnRJSVIzU2t0OGprQ2dYTS9XYWtSdCtsbTVmaTdhYjgwODF6cktaSlhsbU9kMUE9PQS2) 45-minute webinar | presented by Janet Driscoll Miller JUN 26 [Building Out Your Demand Gen Strategy With AI]( 60-minute webinar | sponsored by Salesforce JUN 27 [How to Transform Webinars From Lead Generators to Pipeline Drivers](jVLS9jd4Vs6/V2xGZXBzY1h0bTdsVWF5b2NRS0Z5YW9yRVlhUUpOTkNSY054UWJ4NmU1aENsYUNobmpIdE4yTWdEdko2NWovYXhIMTZtVktLZWloSVR5SUhPcmQrbzRhSjMvMWZpT0JwVThqamU5SVFYT0oycVgzMTRKdmJSQT09S0/) 60-minute webinar | sponsored by ON24 JUL 12 [Email Marketing Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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