Picking KPIs for SaaS marketing | 20 great content marketing tools | Maximize your budget

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, June 20, 2024 👋 Hello, Marketer! Summer is officially here! If you spend most of the day looking at your computer screen, this is your friendly reminder to get up and get some sunshine or fresh air when you can. Give those eyes a break, soak up some vitamin D, and here's hoping summer vibes shine on the rest of your week! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [The Right KPIs for SaaS Marketing in Uncertain Economic Times](7vSL/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) - [Reimagine Your Marketing: Faster & Better (Webinar)](/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) - [Maximizing Your B2B Marketing Budget—Recession Strategies and Tips]( - [20 Great Content Marketing Tools for 2024](qpSL/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) - [Easier Email Marketing—The Real Truth (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times]( Where to Look for the Right KPIs for SaaS Marketing in Uncertain Economic Times Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. [Read more ➔]( COMMUNITY | QUOTE "The aim of marketing is to make selling superfluous." —Peter Drucker, the "Father of Management" --------------------------------------------------------------- SPONSORED WEBINAR Reimagine Your Marketing: Faster & Better The demand for engaging content and customer experiences is higher than ever, making marketers' lives complex and disjointed. But it doesn't have to be that way. Discover how people, processes, and tech can help you create engaging content and campaign experiences—faster and better than ever. [Register here ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast]]( Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast] B2B SaaS marketer Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty. [Read more and listen in ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- INFOGRAPHIC [20 Great Content Marketing Tools for 2024](/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) 20 Great Content Marketing Tools for 2024 Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Easier Email Marketing Want a higher ROI from your emails? The Real Truth About Email Marketing Master Class makes it easy. From smarter subject lines to compelling CTAs, this 21-lesson class will increase your emails' effectiveness with your very next send. Available now to PRO members. [Improve your emails]( Upcoming Events JUN 20 [It's Time to Reimagine How You Run Marketing]( 45-minute webinar | sponsored by Optimizely JUN 25 [How to Prepare for Generative AI in Organic SEO](jVLS9jPjmCe/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) 45-minute webinar | presented by Janet Driscoll Miller JUN 26 [Building Out Your Demand Gen Strategy With AI](Sq/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/WXIzUWxDL0ZDelJFZkFxRVR3U1laVnQ1MFd6UklHMXVhck94TWFBSDZQSW8zckx1b3NlM2U4RTRKRWdCVnlONjVzWmZweHJRZHBpcllOdVdxeVF4OEE9PQS2) 60-minute webinar | sponsored by Salesforce JUN 27 [How to Transform Webinars From Lead Generators to Pipeline Drivers]( 60-minute webinar | sponsored by ON24 NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback](0~3tw/R2VnaGdtQ21lYVZqbUJNRHJ1N3BiSys5SmRPL21LMVpnb2hTK1FraU1ya0c4Y1hiWnFINnJEWWhXQy9KdFl0QTl2Qkc1V0NrTHhxL0RJVEFxR3hNU0F3SmRBa05RcG9XQkEzbmdmUm4zV283cHlWY1ZqRG4wUT09S0/) [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625