3 market penetration tactics | Global ad spend trends | B2B revenue marketing and the credibility gap

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, June 19, 2024 👋 Hello, Marketer! If you're like me, you might get a little too... enthusiastic (delusional) when you make a To Do list. Because, let's be honest, there's no way to do 27 things in a day. Right? Right. So when your To Do list starts including tasks like "make a list of to-dos," try out a Must Do list instead. And keep it to 3-4 items. —Bri Krantz | MarketingProfs Marketing Manager Christopher S. Penn goes LIVE at 12 noon ET Today: Forecast and Plan Your Marketing With AI You have plenty of marketing data. But do you know how to tap into that data to predict the future? Christopher S. Penn does—and today, he'll show you how. Get Chris's favorite AI tools and prompts to predict your market's future—and then get a plan to help make it happen. Included with PRO membership. [Forecast your future!]( In This Issue - [Three Market Penetration Tactics That Boost Sales and Growth]( - [Reimagine Your Marketing: Faster & Better (Webinar)]( - [Global Ad Spend Trends: Meta Set to Overtake Linear TV]( - [B2B Revenue Marketing and Closing the Credibility Gap]( - [Segment Your Way to Success (PRO member Master Class)](/NDdXbFMxc3JYSi9TNUZnQ0lBaXFCMXNzMW1Vd28rd0F5bzJNcG15eTRCNUt4d010ZytVWDFLSVJ2UzZOTytoYUJFNHRzRnA1ZjFVSExJWXlXWWtleE9obHByWmllTXZRamVxNHFWNDljY2tVVjBrbWRVYzhWUT09S0/d3UxQ3Y5ak9GZ2tzYnVBenBZNHpCYW8wM2llbTY4RnNYS3BuLzVwOUF2TkRIMUhiU2FxM3dQUVlnMytqZ3RSS0VUdW82UDBYMEt6d1M3d0lHaUhIb1E9PQS2) --------------------------------------------------------------- ARTICLE [Three Market Penetration Tactics That Boost Sales and Growth]( Three Market Penetration Tactics That Boost Sales and Growth Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. [Read more ➔]( COMMUNITY | TESTIMONIAL "I am a new [PRO] member. I've been attending free sessions for years, but finally became a member this year. I'm glad I did! I've learned a lot so far." —PRO member, spring 2024 --------------------------------------------------------------- SPONSORED WEBINAR Reimagine Your Marketing: Faster & Better The demand for engaging content and customer experiences is higher than ever, making marketers' lives complex and disjointed. But it doesn't have to be that way. Discover how people, processes, and tech can help you create engaging content and campaign experiences—faster and better than ever. [Register here ➔](/NDdXbFMxc3JYSi9TNUZnQ0lBaXFCMXNzMW1Vd28rd0F5bzJNcG15eTRCNUt4d010ZytVWDFLSVJ2UzZOTytoYUJFNHRzRnA1ZjFVSExJWXlXWWtleE9obHByWmllTXZRamVxNHFWNDljY2tVVjBrbWRVYzhWUT09S0/d3UxQ3Y5ak9GZ2tzYnVBenBZNHpCYW8wM2llbTY4RnNYS3BuLzVwOUF2TkRIMUhiU2FxM3dQUVlnMytqZ3RSS0VUdW82UDBYMEt6d1M3d0lHaUhIb1E9PQS2) --------------------------------------------------------------- RESEARCH [Global Ad Spend Trends: Meta Set to Overtake Linear TV]( Global Ad Spend Trends: Meta Set to Overtake Linear TV Meta is set to overtake linear television next year in total global advertising revenue, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](~vwTj/NDdXbFMxc3JYSi9TNUZnQ0lBaXFCMXNzMW1Vd28rd0F5bzJNcG15eTRCNUt4d010ZytVWDFLSVJ2UzZOTytoYUJFNHRzRnA1ZjFVSExJWXlXWWtleE9obHByWmllTXZRamVxNHFWNDljY2tVVjBrbWRVYzhWUT09S0/d3UxQ3Y5ak9GZ2tzYnVBenBZNHpCYW8wM2llbTY4RnNYS3BuLzVwOUF2TkRIMUhiU2FxM3dQUVlnMytqZ3RSS0VUdW82UDBYMEt6d1M3d0lHaUhIb1E9PQS2) to choose from. [Reach your B2B audience ➔](00PZJN/NDdXbFMxc3JYSi9TNUZnQ0lBaXFCMXNzMW1Vd28rd0F5bzJNcG15eTRCNUt4d010ZytVWDFLSVJ2UzZOTytoYUJFNHRzRnA1ZjFVSExJWXlXWWtleE9obHByWmllTXZRamVxNHFWNDljY2tVVjBrbWRVYzhWUT09S0/d3UxQ3Y5ak9GZ2tzYnVBenBZNHpCYW8wM2llbTY4RnNYS3BuLzVwOUF2TkRIMUhiU2FxM3dQUVlnMytqZ3RSS0VUdW82UDBYMEt6d1M3d0lHaUhIb1E9PQS2) --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [B2B Revenue Marketing and Closing the Credibility Gap]( B2B Revenue Marketing and Closing the Credibility Gap The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know you're the real deal? [Tune in ➔](~/NDdXbFMxc3JYSi9TNUZnQ0lBaXFCMXNzMW1Vd28rd0F5bzJNcG15eTRCNUt4d010ZytVWDFLSVJ2UzZOTytoYUJFNHRzRnA1ZjFVSExJWXlXWWtleE9obHByWmllTXZRamVxNHFWNDljY2tVVjBrbWRVYzhWUT09S0/d3UxQ3Y5ak9GZ2tzYnVBenBZNHpCYW8wM2llbTY4RnNYS3BuLzVwOUF2TkRIMUhiU2FxM3dQUVlnMytqZ3RSS0VUdW82UDBYMEt6d1M3d0lHaUhIb1E9PQS2) FOR MARKETINGPROFS PRO MEMBERS Segment Your Way to Success Your total addressable market isn't a single, uniform group. Break up your market into segments so you can address their different needs. Discover the power of segmenting in MarketingProfs Founder Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members. 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