New newsletter design! | Google AI Overview's impact on SEO | Enterprise CMO tenure | Best company reputations

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today (2024)]( Today's dose of marketing know-how | Tuesday, June 4, 2024 👋 Hello, Marketer! (Unofficial) summer is in full swing, and in line with all the upcoming sun and fun... MarketingProfs Today is sporting a new vibe—more colorful, more exciting and bright—but it's still packed with plenty of practical know-how and advice. Think of it as the equivalent of marketing sunblock, helping you avoid getting burned! —Vahe Habeshian | MarketingProfs Director of Publications All-new session tomorrow! Enhance Your Outreach No doubt about it: demand gen is hard. But you can make it easier with a systematic workflow that identifies where AI can lend a hand. Tomorrow, Pam Didner shows you how to optimize your outreach for successful lead generation in Optimize Lead Generation With AI. Join Pam and the MarketingProfs community Wednesday at 12 noon ET. [Optimize your lead gen workflow]( In This Issue - [Google's AI Overview: Impact on SEO, Marketing, and Advertising]( - [Foundational ABM Building Blocks: How to Ensure Success]( - [Enterprise CMO Tenure and Hiring Trends]( - [Do You Market to B2B Audiences? Advertise with MarketingProfs](ZKJPyD79Hj/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) - [The 25 Companies With the Best Reputations in the US](LR8As2/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) - [Do Buyers Dig Your Vibe? PRO member workshop]( - Community Poll (see quick poll results below) --------------------------------------------------------------- ARTICLE [Google's AI Overview: Impact on SEO, Marketing, and Advertising](Q4/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) Google's AI Overview: Impact on SEO, Marketing, and Advertising Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. [Learn more »]( COMMUNITY | POLL RESULTS We recently polled marketers and asked them, "What do you look for in a Marketing Conference?" Here are the Top 3 answers: - 17% said Experts Sharing Knowledge - 16% said Specific Topics to Grow My Skills - 12% said Hands-on Workshops --------------------------------------------------------------- SPONSORED WEBINAR Foundational ABM Building Blocks: How to Ensure Success Getting an account-based marketing program off the ground can be daunting. And with so many factors at play, maintaining your program after launch is also a challenge. But you can manage the essential elements of ABM, start to finish. [Discover how »]( --------------------------------------------------------------- RESEARCH [Enterprise CMO Tenure and Hiring Trends]( Enterprise CMO Tenure and Hiring Trends The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives', according to recent research. [Check out the study findings »](/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience »]( --------------------------------------------------------------- INFOGRAPHIC [The 25 Companies With the Best Reputations in the US]( The 25 Companies With the Best Reputations in the US Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings. [Check out the infographic »]( FOR MARKETINGPROFS PRO MEMBERS Do Buyers Dig Your Vibe? Your buyers are increasingly on social media—yes, even B2B buyers. And they're checking you out to see how you vibe. Take control of the conversation and enchant your audience with Building Brand Trust Through Social Media. This four-part hands-on workshop will give you the keys to creating an account that vibes with your buyers. Included with PRO membership. [Get your social vibe on]( Upcoming Events JUN 5 [Optimize Lead Generation With AI](, With Pam Didner Session 7 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks](ZKJPyD79HRj/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity](/MDJYT3hXbjNBZXprR0VKTm1rR2VEK3Y1UEt2UlM0SFI4d2IvcTNsMy91VlhxMWhLUHBINzkvZ1Avdmc3L0NlWGV3ajFnbzBDNmxjU1JMazB1YVRIVjJkZm9VMVpvLzl5eG95cUNEemtPVzFjZVEvbEdiak11UT09S0/RU1IVnVtUFg1VHdHeUZBa0c3Tk8zUC9pRlZ1alg1MWNpVnEyL2EzWHBXWVpHcEYvUWx3MWxJRXFkTWVYMVZaQkVTSVpiS0NEVU9qK0tyUVhWYmZuTUE9PQS2) 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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