AI can't write thought leadership | A collaborative content strategy | AI news for marketers

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, May 24, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [AI Can't Write Thought Leadership (But It Can Do Something Else)]( 2. [The Future of Your Marketing: Video and AI]( sponsored 3. [AI Update, May 24, 2024: AI News and Views From the Past Week](WW9hdP/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [The Power of a Collaborative Content Strategy]( 6. [Automate Your Funnel]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [AI Can't Write Thought Leadership (But It Can Do Something Else)]( article [AI Can't Write Thought Leadership (But It Can Do Something Else)]( Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, [especially if you leave the writing to AI. »]( [The Future of Your Marketing: Video and AI]( sponsored [The Future of Your Marketing: Video and AI](JV/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/) Today's B2B buyers wear "ad blinders," making them immune to advertising and generic outreach. In this webinar, top B2B marketing leaders reveal how they integrate cutting-edge AI with video to drive efficiency and deeply engage target audiences to achieve remarkable results. See how you can [shape your marketing future. »]( [AI Update, May 24, 2024: AI News and Views From the Past Week]( artificial intelligence [AI Update, May 24, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](WW9hP/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) to choose from. See how you can [reach your B2B audience. »]( [The Power of a Collaborative Content Strategy]( video from the archives [The Power of a Collaborative Content Strategy]( To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. [Tune in! »]( [Automate Your Funnel]( MarketingProfs Working Webinar for PRO Members Customers want it easy. So make it easy to work with you! Demand gen genius Kenda Macdonald walks you through her automated funnel, showing you step-by-step how to set up your own to keep prospects informed with the info they need. Discover how to make your brand the only one worth buying from with the four-part Score, Plan, Convert: Demand Generation Working Webinar. Now available to PRO members. [Set it up now]( Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $400 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Gender Pay Gap for Marketing and Sales Freelancers [Infographic] »](L--bHX/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers »]( [Seven Guiding Principles for Noticeably Better B2B Marketing »](/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) [Time Spent Per Day on Social Media by Country [Infographic] »]( [How Many Days a Week Do Hybrid Workers Want to Be in the Office? »]( [Navigating the Power of B2B Communication by Getting to the Point »]( Upcoming Events MAY 29 [The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action]( with Jason Hunt Session 6 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks](jVLS9zAAyH~/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity](/R2F3VmJHVytkWUNySkErWHRoV0R2Rlk2TytTVzQwUHNmTEYzdnFyYjdiSHJaNHU2YXRHeWNzT2RXeGhBTDZwQmdzTjF4ZXFERURPaTFXeVBKQ3Z2ODlaWVlUQUxBZ0FKc3E4d0VBZjZrMjA3M3pmdjhaVHdkQT09S0/cUw5eXA1aVZnNFpXSmp0dWNNU2M0dUFrWU1uSzI2YlBsMlZ6cHlZZWZtYjFZOTRoVXluUXpIaDZtd3VMNnN3RTA4WmZRN2tiOXljY0NjR0k4NHhPNWc9PQS2) 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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