Ex Tilt Brand Solutions’ Co-Founders Launch ZeroFifty Mediaworks; Brands Reassess Influencer Strategies; W+K To Shut Down Ad Services In India After Santosh Padhi & Ayesha Ghosh’s Exit; & More

[Read Online]( mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=%20Ex%20Tilt%20Brand%20Solutions%E2%80%99%20Co-Founders%20Launch%20ZeroFifty%20Mediaworks%3B%20Brands%20Reassess%20Influencer%20Strategies%3B%20W%2BK%20To%20Shut%20Down%20Ad%20Services%20In%20India%20After%20Santosh%20Padhi%20%26%20Ayesha%20Ghosh%E2%80%99s%20Exit%3B%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fviral-pandya-bids-adieu-to-cog-culture-ogilvy-chief-piyush-pandey-conferred-with-the-lia-legend-awar Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! In today’s newsletter, we bring to you a recent potpourri of agency launches and shutdown in the country beginning from [Wieden+Kennedy India announcing its advertising services shutdown]( post its [Santosh Padhi aka Paddy and Ayesha Ghosh rendered their resignations at the agency](, to former Co-founder trio of Tilt Brand Solutions- [Rajiv Chatterjee, Shriram Iyer and T Gangadhar launching ZeroFifty Mediaworks]( (Mainline Agency), [Tribes Communication launching its sports marketing and management venture](- Tribes Sports, [Havas India launching CSA in India and merging it with PivotConsult]( to form HMNI’s Data and Tech Brand and more. That being said, we also have [GroupM’s Prasanth Kumar being re -elected as AAAI President and Havas’ Rana Barua as VP of AAAI]([Â](and [FPJ’s Abhishek Karnani being elected as President and Jaideep Gandhi as VP of IAA]([.]( Moving on to the influencer marketing arena in the country, we also bring to you a special coverage of one of the panel discussions from iCubesWire’s India Influencer Conclave 2024 where [industry leaders emphasised the need for clear communication and creative freedom in influencer marketing](, noting that aligning brand expectations with influencer authenticity is crucial for maximising partnerships. Lastly, keeping up with the festive fervour, we have an authored post penned down by [BN Group’s Chief Marketing Officer Kiran Giradkar on leveraging the power of festive marketing in creating long-lasting brand loyalty](. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Ex Tilt Brand Solutions’ Co-Founders Rajiv Chatterjee, Shriram Iyer & T Gangadhar Launch ZeroFifty Mediaworks]( - [LS Digital & DataMorph Partner To Cut Data Engineering Time By 90% & Speed-Up Enterprise AI Readiness]( - [How Are Brands Reassessing Influencer Collaborations To Foster Deeper Loyalty Amid Changing Consumer Pulse]( - [Wieden+Kennedy To Shut Advertising Services in India By This Year End]( - [From Instagram’s ‘Best Practices’ To YouTube Shorts’ Jacked Up Time Limit, Check Out This Fortnight’s Social Buzz-Makers]( Checkout [BN Group's Kiran Giradkar On The Power Of Festive Marketing In Creating Long-Lasting Brand Loyalty]( - [GroupM’s Prasanth Kumar Re-Elected As AAAI President, Havas’ Rana Barua As VP]( - [IAA India Chapter Elects Abhishek Karnani As President, Jaideep Gandhi As VP]( - [BELLAVITA Becomes Official Co-Sponsor For Bigg Boss Season 18]( - [Tribes Communication Launches Sports Marketing & Management Business Unit- Tribes Sports]( - [Havas Launches CSA In India & Merges It With PivotConsult To Form HMNI’s Data & Tech Brand]( - [ZEE5 Joins Forces With Kyoorius Designyatra 2024 To Nurture Creativity For Second Consecutive Year]( - [Wieden+Kennedy India’s CCO Santosh Padhi aka Paddy, President Ayesha Ghosh & Delhi Head Shreekant Srinivasan Quit]( - [GroupM’s Mindshare’s Gopa Menon Joins Successive Technologies As Chief Growth Officer- APAC Region Â]( - [The Coca-Cola Company Ropes In Shantanu Gangane As Sr Director- Integrated Marketing Experience, INSWA]( - [Dentsu India Appoints Zee5’s Abhirup Datta As CEO- Performance Media Solutions]( - [Aanchal Johar Returns To Times Network As Associate Vice President]( - [As Suresh Narayanan Gears Up For ‘Well-Deserved’ Retirement , Manish Tiwary To Succeed Him At Nestlé India]( [More on People Spotting]( Checkout [This Spooky Heinz Campaign Is Celebrating Halloween With Some Next-Level Creativity!]( - [Ogilvy’s 82.5 Communications Gets A ‘Waahdilal’ Moment’ By Securing Vadilal’s Creative Mandate]( - [Alco-Bev Major DIAGEO India Renews Its Creative Partnership With Enormous Brands]( - [KRBL’s India Gate Foods Appoints Ogilvy As Creative Digital Partner]( - [BC Web Wise Wins TATA Power’s Social Media Mandate]( - [VUI Live Secures Digital Marketing Mandate Of Vivanta Katra]( [More on Mandates]( [L’Oréal Paris Infallible Worth It Lipstick Launch Proves That Great Marketing And Star Power Is a Perfect Combo To Grab Attention]( marketingmind.in marketingmind.in Add a comment... 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