Saumya Rathor On Lay’s x HUEMN; Infoedge CMO On Marketing’s Only Truth; Brands On Relevance In Influencer Space; Kevin Vaz On India’s Media Boom

[] [1).png] Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! Having collaborated with HUEMN for the third time in five years, [PepsiCo’s Category Lead for Potato Chips- Saumya Rathor shares her POV on what does the collab mean for Lay’s]( in short and long term and more. At India Influencer Conclave 2024, [Infoedge’s CMO Sumeet Singh focussed on the past, present and future of marketing]( as other industry experts discussed [the evolving challenges of influencer marketing and the need to focus on trust, authenticity, etc](. Meanwhile at APOS 2024, [Kevin Vaz, CEO- Broadcast Entertainment, Viacom18, highlighted India’s unique position as an ‘AND’ market](, where both TV and digital platforms continue to thrive and [TAM Adex depicted how the digital ad space saw an 8% growth in impressions for H1’24 compared to 2022](, with a further 3% increase over 2023. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) TOP STORIES [1.]([Lay’s Is One Of The Rare Brands That Can Actually Stretch From Value To Premium Propositions: PepsiCo’s Saumya Rathor]( [Lay’s Is One Of The Rare Brands That Can Actually Stretch From Value To Premium Propositions: PepsiCo’s Saumya Rathor]( 2. [Marketing Was, Is & Will Always Be About Consumers, Business & Brand: Infoedge’s Sumeet Singh]( [( 3. [Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Marketing Space]( [Why Marketers Are Incrementally Choosing Relevance Over Reach In Influencer Marketing Space]( 4. [India Is On Cusp Of Entertainment Revolution, Driven By Tech, Diverse Content & Evolving Consumer Behaviour: Kevin Vaz]( [India Is On Cusp Of Entertainment Revolution, Driven By Tech, Diverse Content & Evolving Consumer Behaviour: Kevin Vaz]( 5. [Facebook Tops Web Publishers List With 34% Ad Impressions In H1 2024: TAM AdEx]( [Facebook Tops Web Publishers List With 34% Ad Impressions In H1 2024: TAM AdEx]( CHECKOUT [58% TMT Firms See GenAI As Long-Term Disruptor & Transformational Force: PwC India Survey]( INDUSTRY DEVELOPMENTS - [The One Club For Creativity Inducts Rajdeepak Das To International Board Of Directors]( - [Atlys Finds Its ‘Young’ & ‘Hot’ Agency Partner In Bo’s The Voice Company]( - [MIB & MEAI Launch WAVES Anime & Manga Contest]( - [Dentsu iProspect Bags ARDEX ENDURA’s Digital Media Mandate]( - [Taboola Extends Partnership With Xiaomi’s International Internet Business Arm]( - [Ipsos Launches Ipsos Consumer Voice- A GenAI & Crownit Powered Platform]( [Millennial Achievers 2024]( PEOPLE SPOTTING - [Nita & Akash Ambani Join Viacom18 Board Ahead Of Merger With Disney’s Star India]( - [Eastman Auto & Power Appoints Sudham Ravinutala As Its CMO]( - [ITC’s Janani Kandaswamy Becomes Head Of Marketing- Preethi Kitchen Appliances At Versuni India]( - [Pranay Kale & Vaibhav Mehrotra Join Unicommerce’s Sales & Marketing Team]( - [Rakuten India Ropes In Subhash Chandra As Head of Global Partnerships & Alliances]( [More on People Spotting]( WHAT'S BUZZING [Amazon Adds Buzz Around Great Indian Festival Sale with A CGI-Powered Campaign]( [Amazon Adds Buzz Around Great Indian Festival Sale with A CGI-Powered Campaign]( Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [Facebook]( [Instagram]( [Twitter]( [LinkedIn]( [Youtube]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India --------------------------------------------------------------- Want to change how you receive these emails? You can [Unsubscribe]( or [Update your preferences](