Brands Push On Authentic Creators; Marketers’ Push On CTV; How Agencies Can Embrace AI; acko Seeks Design Partner; Dentsu Creative x Future Mandala

[] [1).png] Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! With the share of social media marketing constantly increasing in the overall pie of brands’ advertising budgets, brands are now shifting away from collaborating with creators and influencers solely on the basis of their followers count, reach and engagement. They are now [looking at deeper metrics like clicks to comment scores to establish more ‘authenticity’ in influencer marketing and how](- one of the panel discussions at iCubeWires’ Influencer Conclave spotlighted. Moving on to the world of advertising, in Marketing Mind’s chat with Russhabh R Thakkar, Founder and CEO of Frodoh World, it was pointed out that India’s CTV advertising landscape is experiencing significant growth, with the number of active devices expected to reach 42 to 46 million by the end of 2024. Not only this, he also revealed the [rising consumer preference for immersive long-form content, the strategic growth of CTV amidst increased internet access, and how Frodoh World is revolutionising ad engagement](. That being said, one another phenomenon that is living up to its hype and is redefining the landscape of advertising and other industries is AI and therefore, in this week’s authored post, we got Cheil SWA COO Sanjeev Jasani to share his views [on how advertising agencies can ride on the AI wave](. So, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) TOP STORIES 1 [How ‘Authenticity’ Is Inspiring Brands To Pour Huge Budgets Into Influencers & Content Creators]( [1).png]( 2 [As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar]( [1).png]( 3 [Cheil SWA's Sanjeev Jasani On How Ad Agencies Can Prepare For The AI Revolution]( [1).png]( 4 [acko’s Prateek Malpani Calls An Open Pitch For ‘Design First, Design Only’ Agencies]( [1).png]( 5 [Dentsu Creative Launches Dentsu Tokyo's Brand Strategy Tool- Future Mandala In India]( [1).png]( [CHECKOUT From YouTube Adding 9 Latest Features To WhatsApp Business’ New Tools, Here Are Buzzworthy Social Media Updates That Need A Double-Tap]( INDUSTRY DEVELOPMENTS - [Talented.Agency Invests In Early Stage Fractional Marketing Consultancy- Early]( - [dentsu X India Wins Integrated Media Mandate Of Vi-John India’s Shaving Category]( - [To Increase Addressable Market, DOMS Acquires 51.77% Stake In Uniclan Healthcare]( - [Wondrlab Wins Blue Heaven’s Creative ‘Reinvention’ Mandate]( - [TCS Gets Top Spot For 3rd Consecutive Year; Zomato Registers 100% Brand Value Growth In Kantar BrandZ Report]( PEOPLE SPOTTING - [As Merrill Pereyra Quits, Rohan Pewekar Becomes MD- Pizza Hut Indian Subcontinent]( - [FCB Ulka Appoints Razorpay’s Ajay Ravindran As Its New National Planning Director]( - [Kiehl’s Ropes In Darshpreet Raheja As Its New Head Of Marketing]( - [KVS Manian Joins Federal Bank As MD & CEO, Succeeding Shyam Srinivasan]( - [Sai Giridhar Takes The Mantle Of Axis Finance As MD & CEO From Bipin Saraf]( [More on People Spotting]( CHECKOUT [Representing 11% Digital Media Industry, Influencer Marketing Industry To Hit Rs 5,500 Cr By Year End: Influencer.in]( WHAT'S BUZZING [Check Out How Coldplay's India Tour Has The Potential To Impact Several Industries]( [1).png]( Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India --------------------------------------------------------------- Want to change how you receive these emails? You can [Unsubscribe]( or [Update your preferences](