Poker Sports League’s Pranav Bagai On PSL’s Evolution & Ad Spends Growth; Dilip Singh On Live Times’ Focus On Truth & Tech; IPL’s Valuation Dropping To Rs 82,700 Cr; GroupM Winning Amazon’s Media Mandate In APAC; & More

September 5th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Poker%20Sports%20League%E2%80%99s%20Pranav%20Bagai%20On%20PSL%E2%80%99s%20Evolution%20%26%20Ad%20Spends%20Growth%3B%20Dilip%20Singh%20On%20Live%20Times%E2%80%99%20Focus%20On%20Truth%20%26%20Tech%3B%20IPL%E2%80%99s%20Valuation%20Dropping%20To%20Rs%2082%2C700%20Cr%3B%20GroupM%20Winning%20Amazon%E2%80%99s%20Media%20Mandate%20In%20APAC%3B%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fpoker-sports-leagues-pranav-bagai-psls-evolution-ad-spends-growth-dilip-singh-live-times-focus-truth) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! With the Real Money Gaming industry being on the radar of all industry watchdogs, there are some players who are making their attempt at rewriting the story of India’s card game arena, especially Poker. This includes one of the biggest Poker Leagues which is currently taking place in India- [Pocket52 presents Poker Sports League Season 6](. Hence, in today’s lead story, we give you a glimpse into what PSL’s Founder and CEO Pranav Bagai had to share with us on the league’s evolution, its creative theme and media mix as well as the classification of Poker into a game of ‘skill’ or ‘chance’. In addition, we also present to you a sneak peek into our conversation with [Live Times’ Dilip Singh on the launch of the new channel]( which focuses on authenticity and credibility in the highly competitive and cluttered Indian news market. He emphasised that while ratings matter, the channel is not focused on chasing TRPs and is on a mission to deliver truthful journalism and grow organically. Apart from this, we also bring to you the latest updates around [IPL’s valuation drop from Rs 92.5 Cr To Rs 82.7 Cr](, [Ad volumes on Movie Genre dropping By 4% in H1 of FY24](, [Amazon assigning its APAC media duties to GroupM]( and much more. And last, but not the least, as you may all have found out by now that yours truly- Marketing Mind is cooking something, so stay tuned because we can’t keep calm about the [BIG REVEAL](! But keeping our excitement to ourselves for the time being, we bring to you our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [From Rs 2.5 Cr In Season 5, We’ve Upped Poker Sports League Season 6’s Ad Spends By 50% YoY: Pranav Bagai]( - [Live Times Aims To Stand Out In The Cluttered News Landscape With Focus On Truth, Credibility & Cutting-Edge Technology: Dilip Singh]( - [IPL Ecosystem’s Value Drops 10.6% From Rs 92,500 Cr To Rs 82,700 Cr: D&P Advisory]( - [Ad Volumes On Movie Genre Drop By 4% In The 1st Half Of 2024: TAM AdEx]( - [Multi-Billion Dollar Media Account Of Amazon Splits Between Omnicom Media Group & GroupM]( Checkout [Brands Shine A Spotlight On Selfless Heroes Of Education This Teacher’s Day With A Creative Twist]( - [AIDCF Urges MIB To Restrict Prasar Bharati From Adding Linear TV Channels To Its OTT Platform]( - [BCCL’s Partha Sinha Becomes New Chairman Of Advertising Standards Council Of India]( - [Nykaa Sues Ex-CBO Gopal Asthana, Now Tata CLiQ CEO, Over Breach Of Contract]( - [Brand Street Integrated Expands Its Footprint To Pune]( - [Team Pumpkin Bags Kotak Securities’ Social Media Mandate]( Checkout [Short Videos Drive Over 47% Consumer Choices: ShareChat & Moj Report]( - [IAS Onboards Marc Grabowski As COO, Srishti Gupta As CPO]( - [MK Hamied Steps Down As Cipla’s Vice Chairman After 47 Years Of Association]( - [As Gunjan Arya Moves On, OML Entertainment Elevates COO Tusharr Kumar To CEO Role]( - [After Swiss Beauty, Rumi Ambastha Rejoins Saahil Nayar As VP- Marketing Of Mila Beauté]( - [upGrad Enterprise Appoints Shirin Rai Gupta To Lead Brand & Marketing]( - [Cheil India Appoints Sudhir Das As Senior Executive Creative Director]( [More on People Spotting]( Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!e [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](