Zee & Sony Resolve All Merger Disputes; Adani Capital & Home Finance Rebranding; Amazon India’s Festive Bonanza For Sellers; Spring Capital Marketing’s Part-Exit From Purplle & More

August 27th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Zee%20%26%20Sony%20Resolve%20All%20Merger%20Disputes%3B%20Adani%20Capital%20%26%20Home%20Finance%20Rebranding%3B%20Amazon%20India%E2%80%99s%20Festive%20Bonanza%20For%20Sellers%3B%20Spring%20Capital%20Marketing%E2%80%99s%20Part-Exit%20From%20Purplle%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fzee-sony-resolve-merger-disputes-adani-capital-home-finance-rebranding-amazon-indias-festive-bonanza) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! In a significant development in the M&E industry, [Zee Entertainment Enterprises, Culver Max Entertainment (operating as Sony Pictures Networks India), and its group company Bangla Entertainment have reached a comprehensive non-cash settlement](, bringing an amicable resolution to all disputes related to the Merger Cooperation Agreement and the Composite Scheme of Arrangement after months of court battles. Earlier this year, Sony Pictures Networks India (SPNI) called off its proposed $10 billion merger with Zee Entertainment, terminating the agreement originally made in December 2021. In the advertising and marketing side of things, [Adani Capital and Adani Housing Finance, following Bain Capital’s acquisition of Adani Group's stake in the two companies has led to a rebranding exercise]( to form Tyger Capital and Tyger Home Finance. With Havas India’s Conran Design Mumbai handling the mandate of the same, the two newly rebranded companies’ new logos capture the ‘bold’ essence of speed, motion and protection, supported by a valiant spirit represented through ‘Dynamic Green’ and ‘Trustworthy Blue’ colours and 'R' of Tyger representing the NBFC sector’s rupee symbol and the two horizontal lines and forward arrow visually conveying speed and agility. Moving on to business, we bring to you the freshest of developments from [Amazon India which has announced a reduction of its selling fees by 3-12%]( across 59 product subcategories on its marketplace, effective September 9, to strengthen its relationship with sellers of all sizes and provide them a timely boost ahead of festive season. Meanwhile, in a strategic move to bridge the need gap of meeting health-focused needs in the age group of 45 years and beyond, FMCG giant ITC has introduced a new product line called ‘Right Shift’ to target the pivotal yet often overlooked consumer cohort. - [Zee & SPNI Settle Merger Disputes With Non-Cash Agreement]( - [Conran Design Mumbai Aids Adani Capital & Housing Finance Rebrand To Tyger Capital & Home Finance]( - [To Give Festive Boost To Sellers, Amazon To Slash Selling Fees By 3-12% In 59 Product Subcategories]( - [Tapping Into ‘Often Overlooked’ 45+ Age Group, ITC Launches New Product Line- Right Shift]( - [Spring Marketing Capital Takes Part-Exit From IPO Bound Purplle After 3.5 Years Of Partnership]( Checkout [From Telegram To YouTube, Here Are The ‘Unmissable’ Social Media Updates From The Fortnight]( - [Warner Bros. Discovery International Launches WBD AIM For Enhanced Audience Targeting Capabilities]( - [MIB Submits Affidavit In SC Seeking SDC Exemption For Ad Agencies, ASCI Members & Print Media]( - [Omnicom Media Group Wins Michelin’s Global Media Account Worth $89.5 Million]( - [Bikaji Foods International Acquires 55% Stake In Ariba Foods For Rs 60 Crores]( - [GEC Ad Volumes Dropped 6% In H1 2024: TAM AdEx Report]( - [Ogilvy Leads IndIAA Awards 2024 With 4 Wins, Moonshot, EssenceMediacom & Mindshare Follow With 3 Metals]( Checkout [From Festive Hues To Earnest Devotion, A Look At How Brands Broke The Handi Of Festive Creativity This Janmashtami]( - [Sumit Bali Joins YES Bank As Country Head- Retail Assets & Debt Management]( - [Parag Milk Food’s COO Rahul Kumar Srivastava Gets Additional Role Of Helming Sales]( - [Dentsu Creative’s Punit Kumar Singh Joins FCB Group India As CSO- FCB India]( - [Rohin Desai Reunites With Madison World As New Chief Client Officer- Media Buying]( - [Licious’ VP- Marketing Santosh Hegde Joins Atlys As Head Of Marketing]( - [Greishma Singh To Succeed Arnab Roy As VP- Marketing At Coca-Cola INSWA]( [More on People Spotting]( Fevicol Makes People Feel Pure Nostalgia By Bringing Back Its OG Janmashtami Campaign! marketingmind.in1 follower marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](