A Deep Dive Into D2C Brand Saphed’s Journey From Digital-First To Offline, The Ad Industry’s Tryst With Draft Broadcast Bill, BMC’s Draft OOH Guidelines for Advertisers, & More

August 13th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=%20A%20Deep%20Dive%20Into%20D2C%20Brand%20Saphed%E2%80%99s%20Journey%20From%20Digital-First%20To%20Offline%2C%20The%20Ad%20Industry%E2%80%99s%20Tryst%20With%20Draft%20Broadcast%20Bill%2C%20BMC%E2%80%99s%20Draft%20OOH%20Guidelines%20for%20Advertisers%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fdeep-dive-d2c-brand-sapheds-journey-digitalfirst-offline-ad-industrys-tryst-draft-broadcast-bill-bmc) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! In the world where multinationals have seeped into our psyche’s as consumers and solved for almost every possible need-gap, it is the homegrown D2C brands which are carving a new niche for themselves. One such brand which has surely become the talk of the town for minimalist and aesthetic apparel that it is and that too with multiple celebrity sightings is Saphed. But did you know it wasn’t supposed to be a clothing brand? Founded by Shirin Salwan as a home linen brand in 2019 and growing 3X solely by listening to its customers, Saphed now intends to expand its presence from the digital realm to offline stores. Here’s its [evolution story](. When a ‘bill’ generates consistent debates within an industry, it usually signals either a major breakthrough or considerable dissatisfaction for industry stakeholders. This perfectly encapsulates the current situation with the second draft of the Broadcasting Services (Regulation) Bill 2023. As concerns mount from various quarters, the MIB is preparing to [release a revised draft]( following additional consultations. As discussions swirl around the Broadcast Bill, another set of draft guidelines has captured the attention of the advertising industry. Following the Ghatkopar accident, the Brihanmumbai Municipal Corporation (BMC) has now introduced the [newly drafted revised OOH advertising policy guidelines](, underscoring a crucial point that advertisers will now be held fully accountable for any actions, lawsuits, claims, damages, or demands arising from accidents. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Expanding From Home To Apparel, Shirin Salwan’s Digital-First Linen Brand Saphed To Go Offline]([Â]( - [Ambiguity Persists As Centre Plans To Bring Fresh Draft Of Broadcast Bill After Detailed Consultations]( - [Advertisers To Be Solely Liable In Case Of Accidents: BMC’s Draft OOH Guidelines]( - [SC Closes Contempt Of Court Case Against Patanjali, Ramdev & Acharya Balkrishna]( - [The Future Of Artificial Intelligence In Brand Strategy]( Checkout [A New Era Of Premium Motorcycling Begins As Hero MotoCorp Presents Its First ‘Hero Premia’ Store In New Delhi]( - [HUFT Launches Hearty With An Aim To Make It A 500 Cr Brand In First 3 Years]( - [Colors Marathi Unveils A New Visual Identity, Tagline & Proposition]( - [Radio Mirchi’s Operator ENIL Acquires Music Platform Gaana For Rs 25 Lakh]( - [Hindustan Pencils Unveils New Bolder Branding & Redesigned Packaging Of Apsara]( - [Disney Star Suspends All Its Channels From TCCL Over Unpaid Dues]( Checkout [Sprite Has Taken its ‘Scan Karo, Joke Suno, Thand Rakho!’ Approach A Notch Higher With ‘Joke in a Bottle’ Campaign]( - [PepsiCo Elevates Tarun Bhagat To CMO & Lead Away From Home Channel – India BU Beverages]( - [Former Kimberly-Clark VP & MD Mainak Dhar Joins McCain Foods As Managing Director- India]( - [Punt Creative’s President Sumera Dewan Joins FCB Kinnect As EVP- North]( - [Leo Burnett India Elevates Sonal Chhajerh & Pravin Sutar As National Creative Directors]( - [Shantaprasad Nagarmath To Lead New Joint Venture Of Nestlé India & Dr. Reddy’s]( - [SPNI Appoints Nachiket Pantvaidya for SET, Expands Ajay Bhalwankar & Tushar Shah’s Roles]( [More on People Spotting]( - [EssenceMediacom Wins Integrated Media Mandate For Bambino Pasta Foods]( - [Digital- First Creative Agency Tonic Worldwide Secures Greenply’s Digital MandateÂ]( - [BC Web Wise Reunites With Madhur Sugar For Media Mandate & Digital Campaigns]( - [DealShare Appoints Social Panga As Social Media Marketing Agency]( [More on Mandates]( Federal Bank Credit Card Is Giving 77 Offers Urging Everyone To Experience The Joy Of Freedom marketingmind.in marketingmind.in Add a comment... In observance of Independence Day, Marketing Mind’s bi-weekly newsletter will not be published on August 15. Wish you all a Happy Independence Day in advance! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](