Where Does Future Of Contextual Advertising Lie, Brands Navigating Conscious Influence Era, Parle Becomes The Most Chosen In-Home FMCG Brand In Kantar Report, & More

July 25th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Where%20Does%20Future%20Of%20Contextual%20Advertising%20Lie%2C%20Brands%20Navigating%20Conscious%20Influence%20Era%2C%20Parle%20Becomes%20The%20Most%20Chosen%20In-Home%20FMCG%20Brand%20In%20Kantar%20Report%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Ffuture-contextual-advertising-lie-brands-navigating-conscious-influence-era-parle-becomes-chosen-inh) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! As GroupM returns to Delhi for the conduction of Brew 2024 after three years, we bring to you the freshest of discussions from the same. With ‘privacy’ becoming a growing concern, GroupM’s Priti Murthy took the center stage to strike a conversation with Meta’s Matthew Drury, Integral Ad Science’s Laura Quigley and Flipkart Ad Platforms’ Sandeep Karwa to have a better understanding on what’s the way forward for contextual advertising. In another panel discussion at GroupM’s Brew, the panel of experts discussed how the emergence of conscious influence amongst brands for sustainable choices and UN’s 17 SDG Goals is reshaping consumer behavior and the way they interact with brands. Moderated by GroupM’s Mausumi Kar, the panelists also underscored the importance of brands aligning their narratives with the evolving values of their audience to connect with them at a deeper level. Apart from the insightful discussions that took place at GroupM’s Brew, we present to you- our advertising, marketing and media aficionados, a lot of other developments, including Informa acquiring Cannes Lions’ owner- Ascential, Parle emerging as the Most Chosen In-Home FMCG brand for record 12 years in Kantar’s Brand Footprint India Report and much more. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Future Of Contextual Advertising Lies In Bringing More ‘Fluidity’, ‘Cross Category Knowledge’, ‘Creative Diversity’ & ‘Experimentation’: Experts]( - [How Brands Can Shine In The Era Of Conscious Influence]( - [Parle Becomes The Most Chosen In-Home FMCG Brand For Record 12 Years In Kantar Brand Footprint India Report]( - [LS Digital’s Social Panga Bags Balaji Wafers’ Digital Creative & Communication Mandates]( - [Acko Acquires Healthtech Company OneCare]( - [Informa To Acquire Cannes Lions, WARC & Money20/20 Owner- Ascential For £1.2 Billion]( - [Rediffusion Launches Specialist Agency For New Age Startups- Konjo Led By Carol Goyal]( - [India’s Video Market To See 50% Of New Revenue Growth From Premium OTT Segment: Media Partners Asia]( - [On Prime Day 2024 Brands Increased Sponsored Ad Budgets Significantly, Doubling Or Tripling Spending: mFilterIt]( - [Veera Announces Strategic Content Partnership With ABP LIVE]( - [As Scott Beaumont Steps Down, Google Elevates Sanjay Gupta To President- APAC Role]( - [Ex-Swiss Beauty CEO Saahil Nayar Partners With Sachin & Keshav Chadha To Launch Mila Beauté]( - [HSBC Appoints Shalu Zala As Vice President- Marketing Strategy & Social Media]( - [Iyer Premkumar Elevated To COO- GOZOOP HAWK At GOZOOP Group]( - [FCB Kinnect’s Kartikeya Tiwari Joins Larger Group Co- FCB Group India As Creative Digital Partner]( - [SPNI’s General Counsel Ashok Nambissan & CFO Nitin Nadkarni To Retire In August]( [more on People Spotting]( How Bad Newz Is Setting New Standards With Its Innovative Movie Marketing Strategy marketingmind.in marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](