🔊 Google debuts Ad Disclosure schema

Plus, Reed Exhibitions puts 5 virtual event platforms to the test this month. Aug 04, 2020 Good morning Marketer, we want to hear from you (quickly, we promise). As we look ahead to 2021, we’re aiming to get a pulse on how marketers are thinking about and planning for the coming year. [Please take our anonymous 5-question poll](to share your thoughts. We’ll be publishing the findings in the coming weeks. As part of its initiatives leading up to the transition away from relying on third-party cookies, Google [introduced a new Chrome extension and schema to show users more about the ads it sees]( on web pages. Ad Disclosure schema powers a new extension for Chrome (and Edge if you enable extensions from other stores). Right now, Google is the only one participating in this alpha phase, but the company says it hopes other sellers will adopt the schema. Google is also going to be rolling out a new look for the ad disclosures it shows users called “About this ad” starting with display in the coming months. In our latest look at how companies are shifting to virtual events, Rodric Bradford spoke with tradeshow giant Reed Exhibitions. The company is going to be [putting several virtual event platforms to the test]( starting this month. To evaluate and identify the best fit for its madconNYC event for marketers in December, it will be using ExpoPlatform, Jublia, On24, Patron and Sector for several sister events this August and applying its learnings to the December event. Keep reading for a look at Pinterest’s growth trends and more. Ginny Marvin, Editor-in-Chief Learn how marketers’ trust in digital drives spend, despite challenges Nielsen surveyed over 350 marketers from around the globe and found that enthusiasm for digital was tempered by severe data quality issues and measurement challenges. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use. Download the “Nielsen Annual Marketing Report: The Age of Dissonance” to learn why marketers hold digital channels to a different standard than traditional channels [Get it now »]( Shorts Pinterest tops 400 million monthly active users Pinterest [reported]( revenue results for its second quarter of 2020 last week. Revenue beat analysts’ expectations: flat from the prior quarter at $272 million and up 4% year-over-year amid the pandemic as ad spend recovered in May and June. Another bright spot is user growth. Globally, the platform’s monthly active users (MAUs) increased 39% year-over-year to reach 416 million, surpassing 400 million for the first time. In the U.S., MAUs increased 13% year-over-year to reach 96 million. Why we care. Pinterest always seems a bit sleepy compared to other social media networks like Snapchat, TikTok and Instagram. But marketers might want to take another look as user growth and engagement continues to rise. CEO Ben Silberman noted daily video views (organic and paid) increased by more than 150% year-over-year and is planning more with video. Free Search Engine Land keynotes Prepare for Google’s next algorithm update, enhance your PPC game, dominate local search, and launch winning content marketing campaings with insights from the Search Engine Land experts! [Start watching now »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Triller sues TikTok over patent infringement]( – TechCrunch [What Pinterest search trends reveal about the future of retail in a post-COVID world]( – SproutSocial [Boycotts Can’t Be a Test of Moral Purity]( – The Atlantic [Grocery apps get smart during the pandemic]( – Mobile Marketer [Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market]( – Forrester [Apple Buys Startup to Turn iPhones into Payment Terminals]( – Bloomberg [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.