🔊 CCPA compliance in Google Ad Manager

Plus, TikTok on the block. Aug 03, 2020 Good morning Marketer, better late than never, I suppose. Google updated Funding Choices, its consent management tool for publishers, to [collect opt-out requests from California residents and stay in compliance with CCPA](. It’s also finally getting onboard with IAB Europe’s GDPR framework. Funding Choices integrates with Google Ad Manager and AdMob. “Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners,” Vegard Johnsen, senior product manager for ads privacy and safety at Google, wrote in a blog post. The integration with IAB Europe’s Transparency and Consent Framework (TCF) is underway and publishers can now start testing new IAB Europe TCF v2.0 messages to communicate with users on their sites. Ginny Marvin, Editor-in-Chief Compare 13 top marketing automation platforms MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. [Get it now »]( Shorts TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. Why we care. Despite its best efforts, TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look limited to spinning off to go public or spinning off for acquisition. It’s looking like TikTok may be headed down the latter route. Microsoft might seem like an odd fit for TikTok, but it’s about the only would-be big tech buyer not under antitrust scrutiny. A U.S. roof would allow TikTok to stay focused on building its creator ranks and fast-growing ad business with one less giant distraction — and help reassure users and advertisers that their data isn’t being siphoned off to China. Bring home a Search Engine Land Award Attract new business, boost team morale, and showcase your company’s achievements — enter the 2020 Search Engine Land Awards now! [Start your application now »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Amazon wins without even trying]( – New York Times [Ad rebound drives Pinterest revenue beat; shares surge]( – Reuters [Twitter finally bans white supremacist David Duke]( – Mashable [Florida teen accused of being ‘mastermind’ behind celebrity Twitter hack]( – TechCrunch [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.