🔊 Apple announcements shut out marketers

Plus, how to avoid the noise in A/B testing. Mar 26, 2019 Good morning, marketers, are you excited about Oprah + Apple? What do [Apple’s big announcements yesterday]( about original content development — hello, Oprah! — and new Apple News Plus, Apple TV Plus and Apple Arcade services mean for advertisers? More of the same (a la, [ITP](), which is to say, not much. Privacy is the name of the Apple game. Content recommendations from Apple News, for example, happen on-device: “And that means we don’t know what you read. And in addition to that, we don’t allow advertisers to track. So what you read about on Apple news will not follow you across the web,” Apple CEO Tim Cook explained Monday. The company’s focus on building out revenue from services meant there was little in the way of product announcements. The big differentiation between Apple and competitors -- Google, Amazon, etc. -- is Apple’s privacy POV, and all of the services it announced Monday will be ad-free. That said, lots to think about in terms of content and influencer marketing … Keep reading more below, including a Pro Tip on avoiding “p-hacking” in your data analysis. Ginny Marvin Editor-in-Chief Pro Tip Here’s how to avoid ‘p-hacking’ The more data dimensions you have, the more likely you are to fall into the anti-pattern known as “p-hacking.” P-hacking is the label given to some ways that data analysis can produce seemingly “statistically significant” results from pure noise, explains Nathan Labenz of Waymark. “For example, consider a simple Facebook A/B test. What often happens when the high-level results prove to be unremarkable is that we dig deeper into the data in search of more interesting findings. Perhaps if we only look at women, we’ll find a difference? Segmenting data is generally considered a good practice. But the more you slice and dice the data, the more likely you are to identify spurious results, and the more extreme your p-values must be to have practical weight. This is especially true if your data analysis is exploratory (“let’s check men vs. women”) rather than hypothesis-driven (“our research shows that women tend to value this aspect of our product more than men – perhaps the results will reflect that?”). Nathan offers this advice: “Throw the p=0.05 threshold for “statistical significance” out entirely – a lot of p-hacking stems from people searching endlessly for a result that hits some threshold, and in any case, our decision-making should not rely on arbitrary binaries. And make sure that your data analysis is motivated by hypothesis grounded in real-world considerations.” [READ MORE »]( Create Landing Pages That Convert Sponsored Sharpspring If you’re looking to gather leads for your business, you need to have a landing-page strategy. This guide is written for any marketer looking to initiate or improve their landing-page strategy. It will guide you through the entire process of creating and optimizing landing pages, highlighting key points along the way. [READ MORE »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [With Its New New Brand Identity, ADP Wants to Get People Thinking About Why They Work]( – Adweek [Why Anheuser-Busch Is Going Big On Ecommerce, With Or Without The Beer]( – Ad Exchanger [Pitch deck: How Google’s Waze sells ads]( – Digiday [5 Skills All Successful Content Writers Have Mastered]( – The Blog Herald [Freelancer Onboarding Checklist]( – Contently [Building a Fast Blogging Framework With Chris Brogan at SMMW19]( – Top Rank Marketing Blog [33 of the best 404 pages]( – Creative Bloq Join Us Gain expert SEO & SEM tactics to drive your campaign's success. Attend SMX Advanced, June 3-5! Attend Search Engine Land’s [SMX Advanced](, June 3-5, 2019 for expert-led sessions, networking (including the 2019 Search Engine Land Awards), and top amenities including WiFi, delicious meals, and snacks. This is your once-a-year event to learn only advanced SEO and SEM tactics. You’ll come away with at least one tactic that you can immediately put to use… we guarantee it. [View rates and register today](! [Marketing Land] [( [Want to advertise?]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.