Lost in Paris 🥐

With no phone service! [With no phone service!] [View Online Version]( [Quick Tips]( 4 Ways to Embrace Being “Lost” in Marketing Hi Friend, I was traveling in France and Spain last month and, of course, the day I got lost in Paris was the same day my phone service went down. Suddenly, as I wandered along cobblestone streets, I was forced to rely on my French skills, dipping into hotels to ask to borrow WIFI. (Pronounced “wee-fee!”) Nothing brushes up your language skills faster than desperation. When that didn’t work, I turned to something most of us haven’t used in years - a paper map. Eventually, with the help of friendly locals, my willingness to embrace getting lost, and a quick pain au chocolat, I found my way. Afterwards, I couldn’t help thinking that doing your marketing is a lot like traveling in a foreign country. There are several things you have to embrace that you’re not used to. For example… 1. You must embrace the reality that you’re new here and you don’t know how things work. This can be tough if you’ve been at the top of your game in any profession. Marketing is a different game. It’s ok to be new. 2. You need to embrace getting lost. Getting lost in Paris can be fun, with kind locals and bakeries for moral support. And getting lost in marketing can be fun, too, with the right attitude (see #3 below) and support from fellow creatives. 3. You need to have a “back-up plan attitude.” That is, you need to be ready to think on your feet and not give up when things don’t go as planned. When something isn’t working, try something else. Ask other creatives what they would do. Be willing to break out your paper map (or send a postcard in the mail). And finally… 4. Understand that marketing is like learning another language – your client’s language. One of the best ways to attract your ideal clients is to infuse your communications with their language. That includes in LinkedIn messages or emails directly to them as well as in your High-Quality Content. Watch me expand on these in this month’s Office Hours Best Bits video: [Watch it here](. Always be thinking about your clients’ pain points and speaking about them in language they understand. Of course, even when you’re speaking your ideal client’s language, your content should still sound like you. And that’s what we’ll talk about in my next Quick Tip. Stay tuned. In the meantime, what do you think, ? How much should you change your language to suit your clients and prospects? [Share here on LinkedIn](. Oh, and since so many of y’all attended our webinar on how to use AI to find clients, I’m embarking on a new experiment… Private, one-on-one coaching sessions with me to help you find your best potential clients with AI. Curious? [See what it’s all about here](. And here’s something fun. [Antonio Meza](, who sketches our Office Hours sessions, perfectly summed up my experience getting lost in Paris with his drawing (and he should know – he was there with me!): Isn’t that adorable? That’s all for today. Thanks for reading. What did you think of this week's newsletter? [Loved it]( | [Great]( | [Good]( | [Meh]( | [Bad]( If you enjoyed this, please consider sharing Quick Tips with a fellow creative professional. [Share Quick Tips](mailto:?subject=I%20%F0%9F%92%96%20this%20newsletter.%20You%20might%20too&body=Marketing%20Mentor%27s%20Quick%20Tips%20newsletter%20takes%20the%20mystery%20out%20of%20marketing%21%20Know-how%2C%20industry%20resources%20and%20motivation%20for%20busy%20creative%20pros%2C%20delivered%20with%20humor%20and%20insight%20into%20today%E2%80%99s%20marketing%20challenges.%20Join%2024%2C000%20creative%20professionals%20who%20are%20leaving%20the%20feast-or-famine%20cycle%20behind.%20Sign%20up%3A%20https%3A%2F%2Fbit.ly%2FQTfriend) Ilise Benun Your Marketing Mentor (917) 750-0498 [Schedule a Coaching Call to Find Clients with AI](     Listen: Have Better Meetings Too many bad meetings? In this episode of the Marketing Mentor Podcast, Meeting Maven, Linda Secondari, of [Studiolo Secondari](, shares the 3 types of meetings, a few time-saving alternatives to meetings, your most precious resource, and much more. [Listen to (or watch) episode 504 here](.   Read: What Can Happen When You Pick a Niche Just over 5 years ago, my coaching client, copywriter Conrad Winter, chose a niche. Today, that decision - and the focus he put into it - paid off in a big way! [Read about it here on the blog](.   Let’s Chat: AI and Your Business Did you know AI can shortcut your marketing process by finding actual clients for you? If you want help figuring out exactly how, book a one-on-one AI Client-Finding Coaching Call with me. [Let me help you find clients with AI](. July & August dates open.   How to Avoid Being Ghosted 👻 In my Domestika course, [Writing a Winning Proposal: Land Your Dream Clients](, you'll learn my proven "Proposal Oreo Strategy" and the 3 most important things about writing a winning proposal: 1. How to identify the right prospects 2. The best practices for writing proposals 3. The 10 biggest proposal mistakes to avoid And more. I also show how to share it with your prospect so they say yes, instead of ghosting you! "What a gem course. Straight to the point, no embellishments, full of tips, and a wealth of information. Highly recommended." OMG! Right now, the course is only 99 CENTS with a free trial of Domestika. Give it or get it here: [( [ratio](   FOLLOW US [Facebook]( [Twitter]( [LinkedIn]( [YouTube]( [marketing-mentor.com]( | [View Online]( | [Unsubscribe]( [Manage]( your preferences | [Opt Out]( using TrueRemove™ Got this as a forward? [Sign up]( to receive our future emails. View this email [online](. 350 Barnard St. | Savannah, GA 31401 US This email was sent to {EMAIL}. To continue receiving our emails, add us to your address book. [powered by emma](