⌚ This accounts for half of all time spent on Facebook & Instagram // Download any public Instagram Reel // Engagement on Threads

... Mari has the scoop Greetings {NAME}! Did you know? Watching video on Facebook and Instagram accounts for more than HALF of all time spent on these two platforms. 🎬 This includes [REELS](, of course. Reels has driven more than a 40% increase in time spent on Instagram since the company launched this popular short form video format. (The same format that made TikTok so wildly popular!) 📱 There's no question, short form vertical videos are here to stay and must be a big component of your content marketing in 2024. If you need help with your Reels strategy - from creating to converting - check out my newest 3-part [workshop](. Meta's AI-powered discovery engine Did you know that at least 20% of the content you see in your feed on Facebook, Instagram, and Threads is from 'unconnected' accounts? That is, people / businesses that you do not know and do not follow. Well, Meta says that this AI-driven feed recommendation keeps growing its impact on incremental engagement. Meta CEO Mark Zuckerberg recently stated,"This year alone, we've seen a 7% increase in time spent on Facebook and a 6% increase on Instagram as result of recommendation improvements." Hm. 📱👀 So, as annoying as it can be to have all kinds of random stuff stuffed into your feed, just know that it's helping people consume more content. 🤪 Download anyone's public Instagram Reels Instagram recently announced that all users can now [download publicly posted Reels](. Previously the option was only available to U.S. users as part of a test launched in June. You do have a choice as to whether you want to allow anyone to download your Reels or not. So that's a good thing, yes? But, what would be the advantage of letting anyone download your Reels content? Possibly more exposure, visibility, reach on other platforms. Just like we see TikTok videos posted across all other social platforms, right? I don't know about you, but I just have never really gotten the practice of posting other people's content like this - where the account doing the reposting ends up with a ton of traffic and views. 😔 Maybe I'm missing something... 🤷 Got any special offers to share? In the spirit of celebrating the Season and supporting our fellow small business owners, if you have any Black Friday, or Cyber Monday, or seasonal deals that you'd like to share, you're invited to do so [here]() on my Facebook Page. You can also share on [this post](=) in my Social Scoop group, too! Here are a couple of my own: [Reels, Groups, Ads 3-Part Workshop](=) Need help with your REELS, GROUPS, and/or ADS? Check out my newest workshop. I'd love to help you get your business off to a powerful start in 2024! You'll complete this 3-part workshop feeling much more empowered to create compelling Reels for Facebook and Instagram, ready to grow and monetize your Facebook group, and confident that you can start running effective Meta Ad campaigns! [Claim this deal](. = [Leadpages](=) Get 4 months of LeadPages for free + 40% off the annual subscription. Leadpages is my favorite lead generation platform and they have a great offer right now! I've used Leadpages since the company launched in 2012; it's the most effective way to build quality, high-converting landing pages as well as promotional tools like sticky bars and popups. [Claim the deal](=). Engagement on Threads Are you active on Threads much these days? Meta is slowly but surely adding more features... including the ability to share your Facebook posts to Threads. And showcasing Threads posts in the Facebook feed. Lol. There's no escaping. Well, [conversation starter](=) types of posts are what's driving engagement on Threads, according to Meta, in case you wanted to know! I'm starting to dabble with Threads... for about the third time since its launch. Lol. I'm @[mari_smith](. You're welcome to reach out anytime. Be sure to come connect with your fellow marketers in my active and super supportive [Social Scoop Facebook Community](. Cheers, Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing P.S. Quick reminder -- if you could use some help with your Facebook & Instagram Reels, and/or launching & growing a successful and profitable Facebook Group, and/or placing effective Meta Ad campaigns, come check out this special 3-part workshop: [Reels, Groups, Ads](=). 🚀 [Reels, Groups, Ads Workshop](=) If you have any questions or feedback, you can reply directly to this email. If you prefer not to receive any emails from me, click to [Unsubscribe]( from all communications, including my Social Scoop newsletter. [OR, you can update your details on that same link!] Mari Smith International, Inc. 1467 Siskiyou Blvd #7 Ashland, Oregon 97520 United States (858) 215-3001 Manage how we communicate with you, [update your preferences]( anytime.