💌 2 Instagram updates, 1 Facebook update, and an invitation for you!

| Social Scoop | Greetings {NAME}! I just enjoyed the most delightful [birthday]( celebrations yesterday! 😄 🎉 Whee! Including kayaking at a tranquil lake just 20 minutes up the mountain from me - we had the place all to ourselves. 🛶 Followed by a delish lunch at a fave place in Ashland. And lots of treats. Life is good! Counting my blessings! 💖 [Little Hyatt Lake]( My dear sister and brother-in-law graciously gifted us their inflatable kayaks when their one-year sabbatical ended and they headed back to Scotland last month! 2 Instagram Updates Instagram just started rolling out two big changes: - You can now post *20* photos/videos in your IG CAROUSEL posts. That's a 2x increase from the prior max of 10. - VIEWS is the new primary metric across all formats on IG: reels, live, photos, carousels, and stories. First, why would anyone want to share a whopping 20 photos/videos in one post? Well, as usual, Meta is iterating to compete with/copy TikTok. (You can make a post with as many as 35 photos on TT! Hm! 😮) The good thing about carousel posts is that the algorithm itself will test out which of your images/videos people respond to best. Then it will favor that one in the feed. Certain content creators will definitely benefit from this carousel increase. And then with the new views metric, this will measure the number of times a reel started to play or replay and the number of times a non-reel appeared on a person's screen. Well, guess what? You might think of a View as 3 seconds, right? Nope. It's the same as a Reels Play. And that has always been 1 millisecond! Basically, barely appearing on a person's screen (phone/computer). So, the upshot of the new unified metric, is you'll likely see your Instagram insights going UP! I'd love to hear your thoughts. Do you see yourself publishing as many as 20 photos/videos in an IG carousel? How about the new views metric - does this move make sense to you? You can learn more, join the discussion and share with your community via this [Facebook post](=) or [Instagram post](=). You are receiving this message as you subscribed to my Social Scoop newsletter via my website and / or via my Social Scoop Facebook Group. If you prefer to STOP receiving any emails from me, you can simply unsubscribe using the link at the bottom of this email. Thank you! 🙏 NEW from Facebook: Have you ever gotten a community standards violation warning on Facebook before? And you weren't quite sure what it was about? Facebook doesn’t expect creators to know every single policy, so the company just introduced a new 'warning and education experience for first-time offenders.' (Eh, their words, not mine). "We know everyone makes mistakes. That's why we're rolling out a new feature focused on educating — not punishing — most first-time Facebook Community Standards violators. Starting with Professional Mode users, this new training will help people learn from their mistakes rather than immediately incurring a formal warning." Learn more on this article: [Making it easier to learn from Facebook Community Standards violations](. 4 Pillars To Social Media Success - there's still time to join us! [Social Savvy Superstars with Mari Smith]( Social media is constantly changing and SO much has happened with META AI this year. I'd love to help you get up to speed quickly. Get the help you need to GROW your business and revenue with my 4 Pillars to creating a fresh and highly effective social media strategy so that you become a [SOCIAL SAVVY SUPERSTAR]()! We just started on August 8th but you can quickly catch up. We have three more weeks to deep dive and help you create a solid strategy that is the right blend of human-powered and AI-powered. [Learn More]() That's all for this message. If you have any questions at all, you're welcome to reach out to me anytime. You can reply to this email. You're invited! Come connect with your fellow marketers in my wonderfully supportive [Social Scoop Facebook Community](. There are always amazing daily conversations, questions, resources and connections. I love my tribe!! 💙 Cheers 'til the next time! Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing P.S. Free event, Friday August 16th - want to join us? I'm going to be a guest on my dear friend of 25+ years, Dame Doria Cordova's 'Fridays with Doria & Friends' show this week! It's a totally FREE event. Would you like to join us? My topic is ==> [Transform Your Business with Human Design and Facebook: Authenticity as Your Competitive Edge](. I'm absolutely over the moon to 'marry' my two passions: social media and the Human Design System. Studying the latter has been my passion project since 2020. And, I've been a top social media thought leader, specializing in Facebook marketing, for over 17 years! Bring your questions and learn how you can uplevel your social media marketing by understanding your Human Design! [Fridays with Doria - Mari Smith]( If you have any questions or feedback, you can reply directly to this email. If you prefer not to receive any emails from me, click to [Unsubscribe]( from all communications, including my Social Scoop newsletter. Mari Smith International, Inc. 1467 Siskiyou Blvd #7 Ashland, Oregon 97520 United States (858) 215-3001 Manage how we communicate with you, [update your preferences]( anytime.