| SOCIAL SCOOP | You are receiving this Social Scoop email newsletter as you subscribed via my website and / or via my Social Scoop Facebook Group. If you prefer to STOP receiving emails from me, you can simply unsubscribe using the link at the bottom of this email. Thank you! ð Greetings {NAME}! Are you still marketing on Facebook? Perhaps you're one of the outlier marketers that has seen a recent surge in the reach of your Facebook posts. If so, that's awesome! 𤩠However, perhaps you're among a large number of business owners who are feeling frustrated with continuous low reach on Facebook. ð Take a look at [this post](=) I recently published on my own Page... the comments are very informative. Feel free to skim and add your own input. = Take note that it's a TEXT post with one of the standard BACKGROUND COLOR formats. [This type of post can get really good reach with the right question(s). But only when you mix it up with other formats like photos/images and video/reels.] This post above got over 18k reach. ð® Not bad! But [the post]() I made the day before? Ugh, an utterly DISMAL 1.3k reach. 𤣠Haha, total joke, right? (Screenshot below). [Meta AI]() Well, to be fair, the ultra low reach post was my own fault. I shared a YOUTUBE link. Hello?! ð Even though it was a really informative [interview with Adam Mosseri](), head of Instagram. AND, Meta's PR agency had contacted me to help share the full interview. Sigh. I should've known better than to test the algos with a YT link, right? Since the beginning of time, YouTube has been Zuckerberg's enemy. (Well, biggest competitor anyway, when it comes to a VIDEO platform, that's for sure). So the ML (machine learning) algorithms are under strict instructions to deprioritize YouTube links -- and, frankly, ALL link posts, as you may know. Because Meta doesn't want users leaving the platform, right? Sigh. What a game. (Btw, the [post in my Social Scoop Facebook Group](=) with the YT link to Adam's interview actually did quite well with reach & engagement.) Anyway, check out the comments on my [purple post](=) about reach for sure as I replied in a few places with some tips to jumpstart better reach + overall strategic approach to improved social media marketing. Got questions? Lmk. You can reply to this email. Would you like help with your Marketing? If you'd like my support with your marketing strategy, I'd love to work with you. I recently opened up space on my calendar for just two additional VIP clients to take advantage of my 3-pack of Customized Coaching Sessions. These deep-dive 1-on-1 sessions are designed to help you dramatically improve your social media marketing efforts, skyrocket your business growth, and gain insights into how to really flourish in the world via the Human Design system if that part appeals to you. [Click to learn more](). [Get Mari's Help]() Newsflash: Did you miss Ben Angel's AI Mastery course? You can still sneak in the back door! ðª Last weekend, I shared details of a fabulous invitation from my friend Ben Angel to join his [28-Day AI Mastery Fast Track]( course and receive FREE Lifetime Updates! If you didn't yet take advantage of that offer for whatever reason, the good news is Ben graciously kept the doors open for you a teeny smidge longer! If you're able to jump in this weekend, you can enjoy the full AI Mastery program and ALL future upgrades to Ben's AI course at no extra cost. It's a steal at $99. I'm in the course myself. We hope to see you there! 𤩠[Ben Angel AI Mastery course](=) [Join AI Mastery Today](=) LIVE with Mari! Facebook marketing for SMBs and Brands: Insights into Meta's AI innovations [LI Live with Mari]() Save the date! Wednesday, June 26 at 9am PT / 12pm PT, I'm going to be [streaming LIVE]() with the good folks at Dreamdata. In this session, weâll cover: - Actionable strategies for leveraging AI to supercharge your Facebook marketing efforts.
- Optimizing ad campaigns to unlock the full potential of audience targeting.
- The type of content that connects with your audience on the world's largest social media platform.
- Plus plenty of time for live Q&A! [Please RSVP on LinkedIn](=). (We'll also be simulcasting across multiple channels. I'll keep you posted!) That's all for today. I hope you're having a blessed weekend. You're welcome to reach out to me anytime. You can reply to this email. Plus, come connect with your fellow marketers in my wonderfully supportive [Social Scoop Facebook Community](. There are always amazing daily conversations, questions, resources and connections. I love my tribe!! ð Cheers 'til the next time! Mari Smith CEO, Mari Smith International, Inc.
Premier Facebook Marketing Expert
Top Social Media Thought Leader
Author, The New Relationship Marketing P.S. Did you manage to catch the [fabulous interview]() I recently did with my Human Design teacher? The interview is packed with insights on social media, marketing, and AI even if you're not into Human Design! [Plus, Laveena and I are hosting a free Open House on July 9th. Details are on the same page.] Or, you can check out the easy-to-follow timestamps/chapters on [YouTube](. Any feedback or questions? We'd love to hear from you. If you have any questions or feedback, you can reply directly to this email. If you prefer not to receive any emails from me, click to [Unsubscribe]( from all communications, including my Social Scoop newsletter. Mari Smith International, Inc. 1467 Siskiyou Blvd #7 Ashland, Oregon 97520 United States (858) 215-3001 Manage how we communicate with you, [update your preferences]( anytime.