⌚ This is 60% of all time spent on Facebook & Instagram!

| Mari has the scoop | You are receiving this message as you joined my email list via my website and/or via my Social Scoop Facebook Group, and/or you recently signed up for a free webinar. If you prefer to STOP receiving ALL emails from me, you can simply unsubscribe using the link at the bottom of this email. Cheers! Greetings from Canada, {NAME}! 🇨🇦 I'm away for a week in BC, enjoying time with my dear mama for Mother's Day. 🌸 Just reaching out with a quick update... Did you know? Watching video on Facebook and Instagram now accounts for a whopping SIXTY PERCENT of all time spent on these two platforms. 😲 This includes [REELS](), of course. Reels has driven more than a 50% increase in time spent on Instagram since the company launched this popular short form video format. (The same format that made TikTok so wildly popular!) 📱 There's no question, short form vertical videos are here to stay and must be a big component of your content marketing these days. If you need help with your Reels strategy - from creating to converting - check out my newest 3-part [workshop](. NEW: Meta AI As you probably know by now, Mark Zuckerberg recently proudly told the world that Meta.ai is now available as a desktop AI assistant... as well as being integrated into Facebook, Messenger, Instagram, and WhatsApp. If you don't have access yet, you soon will. Meta is absolutely blazing a trail with AI. And, as marketers, we cannot afford to get left behind. What exactly should we know about Meta AI? What are some ways to use this tool to better enhance our social media marketing content and strategy? Can you use Meta AI to improve your REELS, GROUPS, and ADS? I'd love to share with you what I've been working on lately -- my newest workshop is now open for registration. AI-EMPOWERED REELS, GROUPS, ADS. Starts May 20th. Would you like to check it out? [Reels, Groups, Ads Workshop]( Meta's AI-powered discovery engine Did you know that between 20-50% of ALL content you see in your feed on Facebook, Instagram, and Threads is from 'unconnected' accounts? That is, people / businesses that you do not know and do not follow. Ugh, right? Well, Meta says that this AI-driven feed recommendation keeps growing its impact on incremental engagement. Meta CEO Mark Zuckerberg recently stated,"This year alone, we've seen a 7% increase in time spent on Facebook and a 6% increase on Instagram as result of recommendation improvements." Hm. 📱👀 So, as annoying as it can be to have all kinds of random stuff stuffed into your feed, just know that it's helping people consume more content. 🤪 Come learn more about what Meta is doing with AI in my new [workshop](=). Got questions? Feel free to reach out anytime! Cheers, Mari Smith CEO, Mari Smith International, Inc. Premier Facebook Marketing Expert Top Social Media Thought Leader Author, The New Relationship Marketing P.S. Quick reminder -- if you could use some help with your Facebook & Instagram Reels, and/or launching & growing a successful and profitable Facebook Group, and/or placing effective Meta Ad campaigns, come check out this special workshop: [AI-Empowered Reels, Groups, Ads](). 🚀 [Reels, Groups, Ads Workshop]() P.P.S. Would you prefer not to hear any more updates about the AI-Empowered Reels, Groups, Ads workshop? No worries, just [click here](=) to let me know and I'll stop bugging ya. Lol. If you have any questions or feedback, you can reply directly to this email. If you prefer not to receive any emails from me, click to [Unsubscribe]( from all communications, including my Social Scoop newsletter. [OR, you can update your details on that same link!] Mari Smith International, Inc. 1467 Siskiyou Blvd #7 Ashland, Oregon 97520 United States (858) 215-3001 Manage how we communicate with you, [update your preferences]( anytime.