Welcome to Renewal by Andersen kSD7

[Hi](siknNNBm-klQNlQBUQemkL27s7smBqqimL0fsoJTCo3wIhEmO0iAPGt6O3VfhGKkm_n2pUp2e2moJTCMGnGmsLsn7) siknNNBm-klQNlQBUQemkL27s7smBqqimL0fsoJTCo3wIhEmO0iAPGt6O3VfhGKkm_n2pUp2e2moJTCMGnGmsLsn7 We don't spam and respect everyone's right to online privacy. We need you to do one more thing - confirm your subscription to email alerts from blog. We send one email for each list you sign up for, if you signed up for both the blog posts and the news updates you'll get two emails (you'll need to click a link in each one). This is the email confirming you want the blog posts. Your email address is nearly ready to receive email updates for You're done! * The right marketing question [ The wrong question is, “our project isn't catching on, how do we promote it better?” The right question is a little more nuanced and far more important, “We're seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that helps them get to where they're going–and that they'll tell to their peers?” It's worth breaking this down and understanding the components: make a change: Any project that seeks to maintain the status quo is difficult to grow. You're here to make a change, and being clear about what that is is the first step. the right people: Nothing worth spreading is built to appeal to everyone. So who is your someone? What do they want, fear and believe? How do you shift from being mediocre to being specific? the right (true) story: Marketing is never about the full experience of all the facts, specifications and impacts of your product or service. It's the story we tell ourselves about it. A story of status, affiliation, of change and fear. If that story is true, then you can continue to build on it over time, and users won't end up disappointed. that helps them get to where they're going: It's very difficult to prove a prospect or customer wrong. Hard to get them to want something they don't want. The opportunity lies in helping them get what they wanted all along. and finally… that they'll tell to their peers: Not to everyone, but to people who trust them. Why would they do that? They won't do it for you, they'll do it because it raises their status, increases connection or gives them some other form of satisfaction. Promotion might make sense after you've got all of this figured out. • Email to a friend • … You're getting this note because you subscribed to Seth Godin's blog. Don't want to get this email anymore? Click the link below to unsubscribe. You have received this email because this email address was used during registration for our forums. If you did not register at our forums, please disregard this email. 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