Turn holiday shoppers into repeat customers

How to retain new customers after the holidays ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Mailchimp]( Create Lasting Relationships With Holiday Customers Existing customers are highly valuable to any business. Fortunately, with all of the data available to business owners today, it's easy to create personalized marketing campaigns that help turn first-time shoppers into repeat buyers. [Feedback Email] Tip #1: Request product feedback. Send a follow-up email to new customers about 1-2 weeks after purchase to solicit their feedback. Doing this will help show your customers that you care about their experience and are interested in building a relationship even after the sale is complete. If you receive critical feedback, be prepared to reach out to the customer directly to listen to their concerns and offer a means to improve their experience with your business. Conversely, positive feedback can be utilized for product reviews, which help influence other shoppers to buy. Tip #2: Send targeted emails inviting holiday shoppers back to your online store. Over the past few weeks, you’ve worked hard to close sales with both new and existing customers. [Create a segment based on purchase date]( November 26 through the end of December, for example—and then send a targeted email to everyone who purchased from you during that time. Segmented emails are more effective, and this strategy can be used to thank shoppers who made your busy season a success. As a sign of gratitude, invite them back to your store with a [promo code]( or special offer. Tip #3: Keep customers engaged on social media. After the holidays, you can spend time [creating and scheduling social posts]( for the coming months. Not only will this help you stay connected to the customers who already know and love what you sell, it's a great way to find new ones. Share your successes from last year and let folks know what they can expect from you in 2021, like new products or store location updates. Need some design help? Our [Creative Assistant]( can automatically build social posts that match your brand, and then you can improve as you go by tracking each post's performance. Tip #4: Use CRM tools to organize your new customers and learn more about them. Many new customers may have joined your contact list during the holidays, and it’s important to start learning more about them so you can target them with smarter, more personalized marketing. Take a look at your [audience dashboard]( for an insightful overview of who your customers are, then organize people with [tags]( [create segments]( and send personalized messages into 2021. [Audience Dashboard]( Start by organizing people based on what makes sense for your business and your goals, like “shops deals” or customer location. If you have a [connected store]( you may want to talk to your best customers by creating a segment based on purchase likelihood. You can even thank the customers who left you positive feedback by tagging them and reaching out later with a special offer. Remember, sending relevant messages to the right people leads to better open and conversion rates, which helps drive sales for your business. Bonus Tip: It’s been a tough year, so don’t forget to celebrate the wins you’ve had this season. We’re proud of everything you’ve accomplished, and we look forward to helping you reach your goals for 2021 and beyond. [Courier]( Courier Holiday Bundle Click [this link]( to get a free tote bag and a special edition of How to Start a Business when you buy an annual Courier subscription by 12/31. [Get This Offer]( Know someone who would benefit from these tips? Share it with them so they can subscribe. [Share]( [Share]( [Tweet]( [Tweet]( [Forward]( [Forward]( [Mailchimp] ©2020 Mailchimp [675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308]( | [mailchimp.com]( [Unsubscribe]( • [View in Browser]( • [Terms of Use]( [Privacy Policy]( [Facebook]( [Twitter]( [Instagram]( [LinkedIn]( [Download on Google Play]( [Download on the App Store]( Mailchimp is a registered trademark of The Rocket Science Group. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Mac App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google Inc.