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I freely admit it
From
luisazhou.com
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support@luisazhou.com
Sent On
Mon, Feb 19, 2024 10:15 PM
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Sometimes, I’m totally a “sheep.” As in, the kind that’s easily swayed by a fabu
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Sometimes, Iâm totally a âsheep.â As in, the kind thatâs easily swayed by a fabulous influencer. Case in point: A while back, I stumbled upon the Youtube channel of a mysterious âhousewifeâ (as she calls herself) who shares captioned video compilations of her life. The highlights of her videos are the food she makes -- sheâs a phenomenal chef -- but also include reels of her day-to-day. Including her getting ready for work, wearing her beautiful clothing, spending time with her husband, and curling her hair. Honestly, she reminds me of a lot of the traits I aspire to: Being fully present in the moment, enjoying the little things, appreciating her life and the people in it, and making time for herself. Somehow I condensed all of that into one takeaway: Itâs all because of how she curls her hair. (Donât ask me why I fixated on this piece. No idea.) I mean, her hair is always perfectly done and she makes curling it look so fast and easy. Naturally, I assumed it was because of her fancy curling iron -- one of those Dyson curlers. Which is how I ended up splurging on a very pricey Dyson curler myself for the holidays. On the surface, this is a lesson in how Luisa likes to waste her time. But beyond that, thereâs also a fairly important marketing lesson here too. And itâs the answer to this question that most new entrepreneurs ask at some point or other... "Why aren't more people buying from ME?" What theyâre really asking is actually: "Why aren't people seeing me for how awesome I am, how much I can help them, and how much I have to share?" Here's the answer: Yes, you can (and should) work on your writing, your marketing, and your sales skills. And all of those will help. But ultimately, what makes the biggest difference is this: You being, or becoming, the person YOU would want to spend time with and buy from. Think about it... If you've ever hired a coach or invested in a course, why did you specifically choose to buy from that person? Yes, of course, they know what they're talking about. But that's also just the baseline. More than that, was it because they/their product embodied something that you aspired to? Did you admire and respect some aspect of their life or personality (which may or may not be related to what they are selling)? Did you maybe hope that a little of their confidence or success or je ne sais quoi might rub off on you through learning from them? Think about that and what it means for YOU as the coach, service provider, and/or course creator. These are the same reasons your dream clients will buy from you as well. So it's not that there's something you've got wrong, or missing. Or that people just don't want to buy from you . It's simply that they haven't yet fully felt or been able to see the power of your confidence, your strength, and your faith in their ability to get the results you can help them get. So today, take a second and think about this: Who is that best version of you? And how can you start sharing THAT person with the world? Luisa Zhou PS - If youâd like my help growing your business, hereâs what Iâve got for you depending on where you are in your business: If youâre starting out, and building a business to replace your 9-to-5: You can learn my personal strategy for doing it in the most efficient, effective way possible in this free training:
[The 4-Step Formula I Used to Build My First Online Business and Replace My Salary BEFORE I Left my 9-5]( If youâre ready to grow your business while working less: You can learn the exact strategy I personally used to do that right here: â
[How to successfully create & sell your own online course for true financial freedom](
â And, if youâre ready to scale to multiple 6- or 7-figures: I think youâll appreciate my free mini-course: â
[How to Go from Hustling Coach/Course Creator to 7-Figure Business Owner.](
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Zhou Ventures, Inc.
459 Columbus Ave #4049
New York, NY 10024
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