Old habits...

…really do die hard. In a burst of inspired marketing, one of my favorite NYC restaurants launched a series of wine tasting/learning classes. Sitting next to my naturally outgoing friend — who’s carrying the entire class with her funny comments and genuinely good questions about wine — I feel my academic competitiveness rearing awake. It’s had a sweet hibernation since the good ol’ college days. But I wouldn’t be me if I let a fellow “student” out-participate me in a class setting. (Once a nerd, always a nerd.) Wracking my brain for an interesting but not obviously trying too hard question, I finally come up with what I think is a winner: “What distinguishes a good wine from a mediocre one?” I’m also genuinely curious if the best labels have a secret process for fermenting wine. Turns out, they might…but that’s not the key difference. Or rather, two key differences: (1) Good marketing (of course). And even more importantly, (2) The grape used for the wine. Because if you have good base materials to work with, the rest will kind of take care of itself. The same is true with clients: It’s a LOT easier to sell to people who are naturally buyers and know the value of investing in themselves. And if you’re selling a service or training of some sort, it’s also a lot easier to work with clients who are not only natural buyers… But are also buyers who TAKE ACTION to use your service or training. Of course, it takes work to cultivate those customers. But if you can, the “juice” is absolutely worth the “squeeze.” (I couldn’t resist fitting in one more wine-ish analogy!) ‘Cause with the right clients: * You don’t have to explain why it’s important to invest in yourself—they know that’s a given. * They understand value vs. price when making investing decisions. * They’re buyers, and in fact, they love buying - on repeat - because they get a great return on everything they buy (since they actually use it) * And as a result, they’re respectful, appreciative, and happy to pay. So the big question is, how do you attract these clients? In my experience, the best strategy for “cultivating” these types of clients is NOT with social media or paid ads. But creating a very specific type of content in a very specific type of way. Which most people in the service/training industries don’t even bother to use (but which means less competition for you anyways). So if the idea of naturally attracting a these higher quality customers appeals to you, here’s how you can add this strategy to your business too: Learn the strategy first right here: [Watch a free masterclass explaining the strategy]( . Or if you already know you want to add this to your business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 459 Columbus Ave #4049 New York, NY 10024