Things you DON’T have to do in Q4 (+Why I used to think I was boring)

From a friend’s text: --------------------------------------------------------------- “I’m overthinking! Q4 sales plan: 1. Existing audience (tiny) 2. Pitch affiliates. [*LZ comment: A solid strategy, especially at certain points in your business. But one I don’t recommend for most.*] 3. [Awesome strategy in any other quarter, but a waste in Q4.] But then I'm like, is this gonna work? Is another year gonna go by and I haven’t made the progress I want to?” --------------------------------------------------------------- Confession: Most of my friends own their own business of some kind. ‘Cause that’s mostly all I want to talk about. I used to think that made me boring, but now I just accept: I am who I am. Anyways, thank goodness my friends share the same interests. So I could respond immediately with: “Def don’t do [strategy #3] in Q4!! Wait until Q1.” Because… That’s how I just saved this person a LOT of wasted time and money. After all, great friends are hard to come by. Gotta treat them right. But honestly, I wouldn’t wish the wasted resources and despair my friend almost went through, on even my biggest enemy. Because that feeling is the WORST… Working so hard and allowing yourself to hope for what might come from all that hard work…only to feel your stomach drop when you don’t get the results you’re hoping for. ‘Cause not only have you just wasted a lot of time and energy. But you’ve also now potentially created some pretty horrific memories…that hard work doesn’t pay off for you, that once again you didn’t hit your goals, and that maybe the business you want isn’t possible after all. When none of it was necessary in the first place! Contrary to popular unwisdom, you don’t have to wrap up your year with any of the following… …You don’t have to scramble to create a ton of not-great holiday promos you don’t feel good about (and that might not even sell) …You don’t have to work through the holidays trying to “push through” on your business. (In fact, the year I created End Your Year Strong , I took all December off. Inside the training, I walk you through what to do and my behind-the-scenes so you can grow your business AND enjoy the holidays off too.) …You don’t have to do the same old massively discounted “Black Friday” sale everyone else does …And you definitely don’t have to settle for making fewer sales. Unfortunately, these things happen to a lot of coaches and course creators. Because, honestly, they’re doing it wrong: …Selling the wrong type of offer - that your customers don’t want to buy in Q4 …Selling to the wrong type of client - who’s less likely to buy in Oct/Nov/Dec …Selling without doing what I talk about in video #1 — which you want to start doing right now if you haven’t already. Because without that you’ll get lost in the noise of the Q4 marketplace Otherwise, these costly mistakes can eat up any progress - and/or profits - you might have already made this year. Or cost you to close out the year, with, to quote my friend… “Another year [gone] by and I haven’t made the progress I want to…” I get it. Because I’ve been there — making all the mistakes I teach you to avoid in End Your Year Strong . Hey, someone had to make them…so better me than you, right? That’s why I tested and learned and confirmed things for eight years before creating the training. With both myself and my private clients in many different industries and stages of stages. So I could be sure what I share with you is proven. Point being: If you want the same peace of mind my friend now has – Knowing exactly what WORKS in Q4… And just as importantly, what to AVOID… So you don’t waste time, energy, or money. And are instead focusing on the highest potential sales strategies for the rest of the year… It’s all in End Your Year Strong : [luisazhou.com/eyys]( Join, watch the videos, follow the action steps, and I think you’ll be pretty happy with the results. This year, next year, and every Q4 for as long as you choose to use what you learn in the training. But enrollment closes in just a few more days though, so don’t procrastinate too long if you want it. 
 Luisa Zhou 
 
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