The part of my biz I “hate”...even though I love to hate it!

A few days ago, in the afternoon during a heat wave: I stop in mid-sentence as Falco sighs…for the third time in the last three minutes. He’s bored and wants to play, but I’m in the middle of recording a new course (got some awesome new stuff coming out for you later this year!) and I’m in laser-focused, get it done mode. But I also don’t want to leave Falco by himself while I’m recording, so here we are… Sighing and pausing. And OK fine, fitting in a few short play sessions in between too. Which probably made my recording session about three times longer than it needed to be, but you know what…worth it. I’ve got my priorities straight. lol. But I’m at the tail end of a massive burst of creativity, and per the norm when I’m at this point, I’m really feeling my love-hate relationship with creating new products/things. As a side note in case you’re curious: These days I wait until I get the inspiration to create a new course or training. It usually happens about two to three times a year. But as soon as I get it, I run with it. I believe that ideas are gifts and it’s our job to use them. But if I were creating my first or second course, I’d probably go with the tried-and-true method of leading with market research first. But back to this whole love-hate relationship… I really love creating and teaching. Personally, I think it’s one of my gifts and something I’m meant to do. In fact, I can’t NOT do it. I get “itchy” if I go too long without creating something. But when I’m so “in” it that it’s all I want to do and think about, well, it does get to a point where it feels like…. I want my life back! But I also can’t stop until I’ve pulled out what needs to come through. Look, I’m not complaining. Maybe I’m a creative masochist. Probably. Because ultimately, it’s always worth it. But before I made my peace with that, I did actually think that there might be something wrong with me. Especially in the earlier years of building LZ.com. Like when I really couldn’t be bothered to think about marketing myself on social media (back when I had to do that) or coming up with a new ad, because all I really wanted to do was have space to sit, think, and create. Turns out though, I’m not the only one. Far from it! And in fact, being able to have the space and time to think, recharge, and/or create…whatever it is you want that time for, is so important to being able to actually grow your business. You know, so you can think about where you want the business to go. So you can actually think, learn, and grow yourself…because you gotta keep on doing that to grow your business too. And if you’re like me, so you can do the deep work that sets you apart and feeds your soul. But it’s hard, almost impossible, if you keep on having to pull yourself back into doing the marketing and sales in order to keep the business going. In the earlier years of LZ.com, I solved this problem using paid ads. So I could free up my time and basically buy growth instead. I still recommend this strategy from time to time for specific situations and clients, but you gotta know what you’re doing so that you’re not just throwing money down the drain. Plus, the longer I do this, the more I appreciate all the benefits — for you and your business — of leading with value instead. Which is why over the last few years, I’ve put my money where my mouth is, and shifted to driving growth via content. But not just any type of content. Especially not social media, because that is an endless hamster wheel. Not to mention a rollercoaster of emotions and feast-and-famine cycles depending on if the algorithm gods decide to favor you this month. We’re talking content that lives on your website forever (so it keeps on working for you month after month), gets you found by your dream customers, and brings them TO you. Instead of you constantly having to go out there and do the whole “marketing grind” to get them. It’s the reason why I get to do my thing — even when I’m in the “hate” part of the love/hate creation cycle — and know that the business is continuing to grow on its own. And it’s also why I’m so passionate about helping as many coaches, consultants, service providers, and course creators as possible, add this to your business. Because business should be more fun, and fulfilling, than having to grind through your marketing every day so you can pay the bills. And if you agree, here’s how I can help you… You can learn the exact system I used to go from zero to multiple six-figures within two years using just this strategy alone — with the most peace of mind and highest profit margins of any traffic source I’ve ever used — right here: [Watch a free masterclass explaining the system]( . Or if you already know you want this for your business: [Enroll in Clients Come to Me]( to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team]( to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) 
 Luisa Zhou If you no longer wish to receive these emails, click here to [unsubscribe]( Zhou Ventures, Inc. 54 State Street, Ste 804 #5511 Albany, NY 12207