Newsletter Subject
Why people will go out of their way to buy from you
From
luisazhou.com
Email Address
support@luisazhou.com
Sent On
Wed, Jul 5, 2023 12:15 AM
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Picked up this gem a while back from a Tory Burch interview: “You have to have your own identit
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Picked up this gem a while back from a Tory Burch interview: âYou have to have your own identity. Thatâs whatâll separate you no matter how crowded the market becomes.â Obviously the lady knows what sheâs talking aboutââcause, you know, she has built a five billion dollar business. Plus, Iâand my shopping habitsâcan vouch for it too. Even though the Tory Burch look isnât really my preferred style, I still find myself going out of my way to look for things to buy because I resonate with the brandâs identity. Thereâs the fact that I find Burchâs success motivational. Plus, I like how her designs center around her family and friends. Whatâs more, I love how sheâs using her business to fund her foundation and empower women. (And last but definitely not least, letâs be honest - thereâs also a little bit of wishful dreaming that some of her glamor and success will rub off on me when I wear her designs.) Thatâs the power of knowing, and owning, your identity. So, question for you today⦠Who are you? Really? When I think about this, here are some of my answers. I, Luisa Zhou, am⦠>> Proud of my roots: The eldest daughter of an immigrant, middle-class family, I was expected to work hard, go to a good school, and make $60K a year (if even) for the rest of my life. >> Often incredibly âunproductiveâ: In fact, if you pie-charted how I spent my time, TV would be an alarmingly large slice. As I like to say, Iâm the poster girl for âworking hard so you donât have to work.â >> A (mostly) quiet rebel: As Iâve done for the past near-decade, and will continue doing for the rest of my lifeâ¦Iâve built my business my way. I only take on clients I like, respect, and want to work with. And Iâll say and do what I believe to be right - no matter whatâs âpopularâ or what that makes people say about me. >> Family first: Heck, thatâs the only reason I was able to find the motivation to start my first online businessâand overcome my huge fears of visibility, failure, the unknown, and lack of supportâin the first place. If youâve bought something from me before, I bet some (or a lot) of this resonates with you, and played a fair role in why you bought. And if you havenât, but something about me resonates with youâ¦I bet some of these are why you choose to be here. So, use this powerful business lesson as you will. (Or not, of courseâ¦always up to you.) And if youâre ready to learn more from me specifically, because you resonate with who I am? Well, take your pick⦠To start your own business and leave your 9-to-5: [The 4-Step Formula I Used to Build My Coaching Business and Replace My Salary BEFORE I Left my 9-5]( To transition from 1-on-1 work to leveraging your time: [How to successfully create & sell your own online course for true financial freedom]( To scale your business to multiple 6- to 7-figures: [How to Go from Hustling Coach/Course Creator to 7-Figure Business Owner]( Luisa Zhou If you no longer wish to receive these emails, click here to
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