Newsletter Subject
The wisest trend on TikTok
From
luisazhou.com
Email Address
support@luisazhou.com
Sent On
Mon, Jun 12, 2023 09:20 PM
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It gets me every time. You get sucked in with a video of a cute dog and soothing music playing in th
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It gets me every time. You get sucked in with a video of a cute dog and soothing music playing in the background. And thenâ¦you get hit with the caption: âA dog's life is short, too short. Take them for the extra car ride, go for that walk even when you donât feel like it, throw that ball a little longer.â Honestly, I didnât really think about it when I first got Falco. Iâd never thought Iâd actually get a dog. But I just saw one video of him looking at his trainer with so much love, wagging his tail so hard he kept on smacking himself. And I knew he was my dog. But these days, even though Falco is only four and a half, that thought feels like itâs never too far from my mind. So I take Falco on all the car rides, hikes, and walks. And whenever he sits up and smiles at me to tell me heâd like some pets, I always come over - no matter what Iâm doing. Because I know⦠It wonât always be like this. Maybe it feels morbid to you to think this way. But for me, it reminds me to squeeze all the juice I can out of every moment. Not just for your time with those you loveâ¦but with everything . Especially with traffic generation strategies. For example, can you believe that just a few years ago, you could get leads from Facebook ads for less than a dollar ? (Itâs at least 5x-20x pricier now.) But thatâs just the way it goes. And thereâs a lot of data behind this too. Bill Gross, the founder of tech startup incubator Idealab, analyzed 200 companies. Including big ones like Youtube, Instagram, and AirBnB. He wanted to figure out the #1 factor that determines a start-upâs success. Turns out, the one thing that makes the biggest difference between success and failure? Take AirBnB for example⦠A lot of investors passed on it initially because they thought it was weird for a person to rent out their home to a stranger. But because AirBnB launched during a recession , when people needed extra cash, that overcame the weirdness attached to it. Itâs all about the right TIMING. And right now, itâs all about the Artificial Intelligence. More specifically - As that takes over for more basic, information-based content, itâs going to create a huge gap for a very different type of content. The type that only humans can create. Based on their lived experiences . In fact, itâs already starting to happen. But the gap will only become bigger over time. Until it becomes THE differentiating factor that separates the most successful coaching/course businessesâ¦versus ones that canât compete. But hereâs the good news: While the train for cheap Facebook ads has already left the station, the train for leading this next generation of content-powered growth has not. In my opinion, the best way to get on it is to start with creating content on your blog. Not the traditional âlet me give you an update on my lifeâ blog content. But content that positions you as a leader, gets you found by your ideal clients, AND differentiates your content from the AI noise. As always, I only share what Iâm actually doing or have done. And this strategy? Itâs what I myself am doubling down on most this year. You can learn the strategy right here: [Watch a free masterclass explaining the strategy](
. Or if you already know you want to add this to your business: [Enroll in Clients Come to Me](
to get the full system with step-by-steps, templates, guides, and Q&A support. Or if you want us to do it FOR you: [Hire my team](
to do it all for you so you can focus on doing what you love. (Your business does need to be at 6-figures or more in annual revenue for this option to be a good fit.) Off to give Falco some cuddles, Luisa Zhou If you no longer wish to receive these emails, click here to
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