Google's Antitrust Drama 😬

+ more SEO news for September ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [View in Browser]( [Log in ▸]( Hi - Another big month in search has flown by, so let’s jump straight into all the latest news. Second Times, Uh, NOT the Charm? Last month, it was a search antitrust case. And this month? The DOJ (along with 17 state attorneys) is at it again, filing a second antitrust case against Google. This time, the trial focuses on Google’s online advertising technology business, which generated $200B in revenue last year. The allegations? Google has allegedly - monopolized multiple digital advertising technology products, - neutralized or eliminated competitors in the ad tech space, - acted as “buyer, seller, and auctioneer of digital display advertising,” creating an anti-competitive environment, - and harmed online publishers, advertisers, and consumers. Yikes! Google’s defense includes - arguing that the government’s case is based on an outdated view of the Internet, - that advertisers have other advertising options, including social media platforms and streaming services, - and that no one is forced to use its advertising technologies. Guilty? Not guilty? The case is ongoing, so I guess we’ll have to wait and see how this thing shakes out. Want to keep up with the latest on this? [Jason Kint]( is an excellent follow. He’s done some exhaustive reporting on Google’s recent antitrust cases. “It’s a Googlequake!” Although the August core update finished rolling out on September 3rd, the SERPs are still super volatile. Semrush Sensor, Advanced Web Rankings, and SimilarWeb all show high volatility, particularly around the 6th, 10th, 14th, and 19th of this month. Naturally, because of this volatility, there’s been a lot of chatter online about rankings. Many site owners and marketers are reporting fluctuations. Even high-profile cases like Retro Dodo are seeing their small HCU “recoveries” take another dip. As Brandon from Retro Dodo recently described these fluctuations in [an X post]( “Helpful, to not helpful, to helpful, to not helpful... all in the space of a year.” See the volatility for yourself [here](. Google’s AI Froths Informational Intent The folks over at seoClarity have just put out some research on Google’s AI Overviews, and their findings are pretty dang interesting. They looked at over 1 million keywords and found that 96% of the links AIO displays in search results have information intent. And only 1.2% have purely transactional intent. AIO seems to be all about plagiarizing, uh, spinning, excuse me… providing “summaries” of content that's almost exclusively informational in nature. See a full breakdown of the results [here](. The Wayback Machine is SO Back, Baby I reported on this recently, but for those who missed it, The Wayback Machine (The Internet Archive) has been integrated directly into search results. To see older web page versions, just click the three dots next to a search result's URL > More About This Page > Wayback Machine link > and browse ‘till your heart’s content. Read Chris Freeland’s, The Internet Archive’s Director of Library Services, statement on the integration [here](. And boom! We’re all done for another month. Till then, adios. Adam Steele Partner & COO / [loganix.com]( Your premium SEO partner for agencies & in-house teams. [Book a Strategy Call](  Choose from over 15+ services (starting from just $7), [place your order now]( >> Not interested in this email? [Click here]( to let us know your email preferences or [unsubscribe](. Loganix, Inc., 13110 NE 177th Pl, Woodinville, Washington 98072, United States