👾 Will Agencies Thrive or Be Replaced by AI?

Navigating the Future of Marketing with an Agency Survival Guide                                                                                                                                                                                                                                                                                                                                                                                                                 February 12, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Leveling%20Up&body=Will%20Agencies%20Thrive%20or%20Be%20Replaced%20by%20AI%3F%3A%20Navigating%20the%20Future%20of%20Marketing%20with%20an%20Agency%20Survival%20Guide%0A%0Ahttps%3A%2F%2Fnewsletter.levelingup.com%2Fp%2Fwill-agencies-thrive-replaced-ai) February 12th Edition Leveling Up Welcome back to Leveling Up. Let’s get right to it. Here’s what I’ve got for you today: - The “Agency Survival Guide” for not getting replaced by AI - How to monetize on YT without a million subscribers - Growing from 0 to 3,000 X followers in only 2 months - And more… - Eric Siu :) Let’s Link Here are the top 5 most helpful links to check out today: - 🤖 How to use generative AI to [improve your current content]( - 📈 The real value of a [$7M Super Bowl ad]( (not sales) - 🏷️ A big business lesson on [labeling and persuasion]( - 🔖 [Why high-ticket is a sham]( - 🤑 The keys to [success with Amazon ads]( Get a Detailed Marketing Plan to Reach Your Goals Paid Search | Paid Social | SEO | Content Marketing | Conversion Rate Optimization | Digital Strategy [Get My Free Marketing Plan]( Podcast Highlights Will Agencies Thrive or Be Replaced by AI? Join me, Ralph Burns, Kasim Aslam, and Neil Patel in this special collaboration episode between the Perpetual Traffic and Marketing School podcasts. The group discusses the future of agencies, the changing landscape of marketing, and the need for agencies to provide value beyond media buying. [YouTube video by Marketing School - Daily Marketing Tips]( Can agencies survive AI?, The grim future of marketing, Agency survival guide, & more Here are the key insights: - 💼 Digital marketing agencies today are like travel agencies before the internet, but that doesn't mean they won't exist in the future. - 📈 The focus should be on depth, not breadth, to find success in the marketing industry. - 🤖 Agencies need to provide value that the customer couldn't figure out on their own, not just rely on AI to do the work for them. - 💰 The value of agencies has changed with AI, and the winner will be the platforms, not the people. - 💡 The future of marketing lies in finding ways to provide value where platforms are not automating rather than trying to compete with their automation capabilities. - 🔥 Ralph suggests that some agencies need to "burn off" and be replaced by more competent ones, sparking a debate on agency hierarchy and competence. - 💰 Understanding the LTV of a customer can create a competitive landscape for agencies in different industries. [Here’s Our “Agency Survival Guide”]( Agency Owners - Want to Work With Neil Patel & I? Imagine a place where you can accelerate growth, mastermind with the best in the business, and unlock strategies tailored just for you. We're calling it the "Agency Owners Association" (AOA), and it's something you won't want to miss. Interested in being part of this exclusive community? We're currently accepting applications. This is your chance to get in on the ground floor and shape the future of your agency alongside Neil and myself. [Click Here To Apply Now]( Deep Dive How to Monetize Your YouTube Channel Without a Million Subscribers In an interview with [Ali Abdaal](, I discussed key strategies for monetizing a YouTube channel without relying on a massive subscriber base. The key element is to treat a YouTube channel as a business, focusing on diversifying revenue streams beyond ad revenue and brand deals. Ali shares insights on leveraging organic content creation, such as email newsletters, to engage with the audience directly and discusses the significance of having a product to sell, highlighting a case where a YouTuber made $600,000 from a small audience. [YouTube video by Leveling Up with Eric Siu]( How to Monetize Your Channel Without a Million Subscribers | Ali Abdaal Interview Highlights Key Takeaways: 💰 Diversifying Revenue Streams: It’s important to not rely solely on views for income. By diversifying revenue streams through products like online courses, email newsletters and partnerships, creators can ensure a more stable and less view-dependent income. 🏢 Building a Business, Not Just a Channel: The focus is on treating a YouTube channel as a business that provides value beyond just the content. This involves creating assets and delivery vehicles for products that don’t require the creator’s constant presence on camera. 🚀 Organic Growth and Audience Engagement: Strategies for growing an email list organically, such as offering valuable lead magnets within videos. This approach helps bridge the gap between content and product offerings, facilitating a smoother transition for the audience from viewers to customers. 🌐 Applying Internet Marketing Principles: Applying principles from internet marketing and info product marketing can significantly increase revenue. This includes optimizing offers, funnels and landing pages based on proven strategies from experts in the field. ✍️ Content Strategy and Personal Branding: The importance of a content strategy, personal branding and understanding one’s audience. Insights on how to stand out in a crowded market by being different, not necessarily better. 🔧 The Role of Content in Business Strategy: The interview wraps up by discussing how content creation fits into the broader business strategy, including the use of content as a tool for education, engagement and ultimately, conversion to sales. Turbocharge Your Business Growth With An Elite Private Network - Fill out this [form]( to apply - Leveling Up Founders is an invite-only community for the top founders in media, marketing, and business. - Next event: Aug 5-7, 2024 in Beverly Hills, CA Timely Tweets 🎤 0 to 3,000 followers in only 2 months [tw profile: Wonji] Wonji @wonjitos [tw] 0 → 3,000 followers in 2 months 🤯 What I did: - 1 quality post a day - Short and simple format - Visuals to summarize the post - Give inspiration by sharing progress - Stick to 1 topic (design-related for me) Feb 12, 2024 152 Likes 1 Retweet 26 Replies 😄 Quitting a $35k/year software engineer job to start making $35k/month [tw profile: David viejo] David viejo @davidviejodev [tw] When I was 22, I left my job as a software engineer, making 35k. I decided I didn't want to keep working on a 9-5. I knew what I didn't want to do, but I didn't know what I wanted. I kept going. 3 years went by, and I launched a few products and libraries, but none of them took… twitter.com/i/web/status/1… Jan 6, 2024 3 Likes 0 Retweets 4 Replies ✍️ Transparency in marketing is becoming the norm [tw profile: MERCVRE] MERCVRE @MercureCopy [tw] Transparency is becoming the norm. Markets are getting more and more intelligent. That's great news for Quiet Copywriters (and any writer with decency.) And terrible news for grifters. Feb 11, 2024 44 Likes 2 Retweets 6 Replies What did you think of this newsletter? Feedback helps us improve! [🥰 Love it!]( [🫤 It's okay]( [🥶 Do better]( To your growth - Eric Siu Ps: We have a ton of free content to help your business grow: - Listen to our [Marketing School podcast]( for daily marketing news - Subscribe to the [Leveling Up YouTube channel]( for interviews with key marketers, entrepreneurs, and more - Apply to join our [agency owner’s association]( with me and Neil Patel - Apply to join our [private network](for 7-9 figure founders - Read the [Single Grain blog]( for actionable marketing tips - [Request a free custom marketing plan](if you’re interested in testing our done-for-you services! [yt]( Update your email preferences or unsubscribe [here]( © 2024 Leveling Up 228 Park Ave S, #29976, New York, New York 10003, United States [[beehiiv logo]Powered by beehiiv](