Weekly SG Digest: The $4M+ YouTube Strategy

Welcome to the digest. This week we cover why you should niche in your business, how Dr. Ali Abdaal grew his YouTube channel and is now doing $4M+ yearly, and the age-old quality vs. quantity debate.  [Why Specializing In A Niche Produces High Returns]( To paraphrase an old saying: “You can sell to some of the people all of the time, you can sell to all of the people some of the time, but you can’t sell to all of the people all of the time”. Specializing in a niche produces a high return on investment. So should you consider niching down? In other words, is it better to be a big fish in a small pond or a small fish in a big pond? Of course, there are pros and cons to both. [Click here](to watch this 4-minute video from DigitalMarketer with Dave Walters Founder & CEO of Steam Powered Marketing. [How Dr. Ali Abdaal Quit His Job, Grew His YouTube to 2.6M Subs & Is Now Doing $4M+ a Year]( Dr. Ali Abdaal joins Eric on the Leveling Up podcast for an episode that is jam-packed with insightful anecdotes and useful advice on how to excel at life and business, so make sure you tune in to hear it all! In this 30-minute episode, they discuss: - How Ali quit his job as a doctor (you can almost hear his parents gasp) to become a creator/entrepreneur - Why he has an aversion to traditional goal setting and how he prefers to structure his aspirations - How he grew his YouTube to 2.6M subs, and is now doing $4M+ a year [Click here]( to listen to his incredible story. [The Answer To The Quality Vs. Quantity Marketing Question]( [Image]( Most people, when asked to choose one over the other, say that “quality” is the key factor for success. But Dominic Cummins, Founder of RightMind, says: “The debate about quality versus quantity is wrong. You can’t possibly decide on one versus the other in the discussion. Ultimately, as you may have suspected, you need both — and one other element I’ll mention shortly.” He even provides a “Success Formula”: Quality + (Quantity/X) x Sustained Effort = Success So, what is the maximum quantity you can produce without sacrificing quality? [Click here](to read Dominic’s fantastic article about the quality vs. quantity debate. Until next time, The Single Grain Team P.S. Hit reply and tell us what content you would like to see in future newsletters. We read all emails! To make sure you keep getting these emails, please add hey@levelingup.com to your address book or whitelist us. Want out of the loop? [Unsubscribe](. Our postal address: 707 Wilshire Blvd, Suite 3630, Los Angeles, CA 90017