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The Leanpub Monthly Sale for October 2019

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The Leanpub Monthly Sale The Leanpub Monthly Sale for October 2019 This is our monthly sale, which a

[View this email in your browser]( The Leanpub Monthly Sale The Leanpub Monthly Sale for October 2019 This is our monthly sale, which also features news for Leanpub readers and links to recent podcast episodes. You can subscribe or unsubscribe [here]( or you can click the "unsubscribe from this list" link at the bottom of this email. News October 12 was the date for this year’s International Day Against DRM. You can read details about the event [here](. In case you don’t know what “DRM” is, it stands for [Digital Restrictions Management]( or [Digital Rights Management](. It can take many forms, some of which people who don’t follow it might be very surprised to hear about, in a bad way. Leanpub opposes DRM and we do not permit it to be applied to any Leanpub ebooks. This means that when you buy a Leanpub ebook, you can download the available ebook files to any device you have, and save your own copy. Without any DRM applied to ebooks, you don’t need to be online to read your ebook files, or enter any passwords, or anything like that (though of course, if you’re trying to read a book in our mobile app and you’re not logged in, you’ll have to go online to do that!). If you’re interested in learning more about what DRM is and what the arguments against it are, you might enjoy reading an essay Leanpub co-founder Len Epp published earlier this month to commemorate the International Day Against DRM. The essay is called Digital Superstition and the DRM Mindset and you can read it [here](. As always, please note that if you’d like to be a Leanpub author yourself, you can create a new book anytime by going [here]( or a new online course by going [here](. It’s not hard to get started writing a Leanpub book - whatever writing mode you choose, we’ve got [detailed step-by-step Getting Started tutorials]( to help get you writing in no time! Finally, below the Sale section of this email, you'll find an excerpt from the latest episode of our Frontmatter podcast, an interview with special guest Ricci Wolman, Founder and CEO of Written Word Media. 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This is our most recent episode... Ricci Wolman - [Ricci]( is the Founder and CEO of [Written Word Media](. In this interview, Ricci talks about her background, the challenges and benefits of beginning your career in the demanding environment of investment banking, the evolution of online marketing and ecommerce, some of the reasons email newsletters have proven to be such a good tool for marketing, her experience building a successful business that helps authors and publishers find the right readers for their books and drive book sales, and at the end, they talk about some important changes in the indie publishing industry that have been taking place recently. [Listen Now]( Len: Hi, I’m Len Epp from Leanpub and in this Frontmatter Podcast, I’ll be interviewing Ricci Wolman. Based in Durham, North Carolina, Ricci is founder and CEO of [Written Word Media](. Her company offers a number of services to authors and readers and publishers, including [Freebooksy]( [Bargain Booksy]( [New In Books]( [Red Feather Romance]( and [Reading Stacks]( - all of which I’m sure we’ll get a chance to talk about a bit in this interview. In addition to their various services geared towards helping authors build bigger audiences and sell more books, you can also sign up for their popular newsletter at [writtenwordmedia.com]( and find a lot of really great articles and guides that are an excellent resource for all authors and publishers - from those who are just getting into publishing, to those who have been at it for a long time. You can follow Written Word Media on Twitter [@writtenwordm]( and on Facebook at [facebook/writtenwordmedia](. In this interview, we’re going to talk about Ricci’s background and career, professional interests, Written Word Media, online book marketing generally, and some of the bigger issues being talked about in the book publishing community these days. So, thank you Ricci for being on the Frontmatter Podcast. Ricci: It’s a pleasure, thanks so much for having me, Len. Len: I always like to start these interviews by asking people for their origin story. So, I was wondering if you could tell us a little bit about where you grew up, and how you found your way to the US and subsequently to North Carolina, that you now call home. Ricci: Yeah, absolutely. I was born and raised in South Africa, in Johannesburg. And I made my way to the US soon after I finished high school. I came here for college, and I was up in the northeast. I did an undergrad degree, and majored in Psychology and Economics - which turned out to be a really great combination for my career in digital marketing. I spent a couple of years in New York, and I was back in Boston for a while. And then we moved down to North Carolina over a decade ago, now. We came down here, because my husband was headed to Duke to get his Master’s degree - and we really fell in love with the area. It’s absolutely beautiful down here, it has some really great people - and that’s now where we call home, and where Written Word Media is also headquartered. Len: This next question’s a bit selfish, but I noticed from [your LinkedIn profile]( that you worked as an investment banking financial analyst at Bear Stearns, which I assume was your New York years. This question’s a bit inside baseball, but I used to be an investment banker myself, based in London, doing M&A in the utilities sector for an Australian bank called Macquarie. I was wondering if you could talk a little bit about what your experience was like. I learned a great deal in my two and a half years or so, that I’ll never forget - including the fact that I can work 43 hours straight, and a few other things that were maybe not so good to learn. But I also learned that definitely investment banking is not - is definitely not a career that you should do long term, unless you love it. Ricci: Yeah, it is not for the faint of heart, definitely. But it’s an incredible foundational experience for any career, is what I would say. I learned a ton, both about myself, and about the world. As you referenced a little bit, about the 43 hours - you learn what your physical and psychological limits are. And not that you should be doing that all the time, nor did I particularly enjoy it. But as you continue on into other areas, you are able to look back on that time and say, “Okay, well, if I’ve got this thing I’ve got push through - I know I can do it, because I have done this before.” And so it does give you a little bit of a - I think, psychological edge, almost like a coach. Because you’ve gone through that. I would say one of my favorite parts of investment banking was that it introduced me to the Excel spreadsheet, which I have a long love affair with, and continue to today. Being a data-oriented person - it was awesome to get the kind of training that you get on Wall Street, or we did back then, on how to utilize Excel, because you are constantly building models. So that was great. And then this is something I didn’t realize at the time - but although banking is probably the furthest thing that you would imagine from the publishing industry, it actually utilizes the power of story in a very effective way. Because you said you were in M&A, is that correct? Len: Yes. Ricci: Yeah. So if you think about M&A, for those people who don’t know exactly how it works - when bankers are trying to pitch a deal for two companies to merge, they’ll put together a slide deck or a pitch book that’ll explain how these two companies can come together, and why that would be a good thing. And basically it’s a story. It’s a story about - you’ve got company A and you’ve got company B. And these are the audiences or consumers or whatever it might be, that they’re selling on each side, and this is how we think they’ll be better together. And then you’re taking that and you’re selling it both to the companies or to the investors, or to other people. And so when I looked back at it, there was a lot of storytelling that was happening in banking - even though it was maybe through the format of graphs and spreadsheets and pitch books. Which is something I thought was interesting. [Read the rest of this Frontmatter Podcast interview on Leanpub…]( Thanks for Reading! We hope you enjoyed this newsletter. If you have questions, please email [hello@leanpub.com](mailto:hello@leanpub.com?subject=Monthly%20Sale). (Don't reply to this email: we send it from an unmonitored email address.) Also, we have a monthly author newsletter and a weekly sale newsletter too! The Leanpub Author Update newsletter features news for Leanpub authors, as well as a discussion of our plans for the future. The Leanpub Weekly Sale newsletter is like this monthly sale newsletter, but a lot shorter, and weekly. If you like sales, and you like our emails, you'll probably like both of them. You can subscribe or unsubscribe from all our emails from your [email settings page](. You can also subscribe to our emails from our [mailing lists page](. Thanks for reading, and, as always, thanks for being a Leanpub reader! [color-twitter-48.png]( [color-facebook-48.png]( [color-link-48.png]( Copyright © 2019 Ruboss Technology Corporation, All rights reserved. You are receiving this email because you opted in after purchasing a Leanpub book. Our mailing address is: Ruboss Technology Corporation 301-1321 Blanshard StreetVictoria, BC V8W 0B6 Canada [Add us to your address book]( Want to change how you receive these emails? You can [update your preferences]( or [unsubscribe from this list](.

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