Technology and strategies for optimum product protection

Training and certification for the label industry | [View in browser]( FEATURED BOOK... [BOOKS]( | [MASTER CLASSES]( | [DIGITAL CONTENT]( Labels and packaging convey authenticity, quality and provenance – all of which are essential for gaining consumer trust and loyalty. Though the counterfeit goods market puts brand equity at constant risk, leaving consumers deceived and producers defrauded, the label and package printing industries continue to respond with innovative technologies to secure branded products through the supply chain. [Brand Protection, Security Labeling and Packaging]( assesses these global issues, explaining hundreds of brand protection and security labeling solutions. Discover strategies for using them effectively and tips on how to maintain the essential connection between consumers and producers. AREAS COVERED: • Brand protection – the role of security labeling and packaging • The importance of printing substrates in brand security • Foiling, embossing and 2D, 3D holographic solutions • Adding intelligence to labels – barcodes, RFID and beyond • Working with the brand owner to enhance and secure the brand • Managing security issues as they affect products in the print business ORDER YOUR COPY The book is available on [Amazon.com]( and its local sites in the [United Kingdom](, [Germany](, [France](, [Italy]( and [Spain](. Simply pick the store nearest to you. Shipping is free depending on location and [Brand Protection, Security Labeling and Packaging]( qualifies for full Amazon Prime benefits. LABEL ACADEMY SUBSCRIPTION SERVICE Brand Protection, Security Labeling and Packaging is also available as part of the Label Academy, the [online subscription service]( from Labels & Labeling. A Label Academy subscription places more than just professional opinion at your fingertips. Giving you 24/7 access to: • Over 150 articles from 16 Label Academy books • 20 videos from Label Academy and Labelexpo virtual events • An exclusive catalogue of expert digital content It’s perfect for anyone who wants to know more about exciting new label and package printing products, technology, and insights at the click of a button. Whether you’re an industry newcomer, or an expert wanting to hone your skills, a Label Academy subscription is a one-stop shop. Discover brand-new global innovations, case studies and expert-led master classes to supplement your knowledge. [Subscribe today!]( EXPLORE THE SERIES The Label Academy is a global training program for the label and package printing industry [BOOKS]( | [DIGITAL CONTENT]( | [SHOP NOW]( Copyright ©1999-2023 Tarsus Group plc This email is from Tarsus Group Limited, 2000544 registered in England and Wales. Metro Building, 1 Butterwick, London, W6 8DL, United Kingdom [Unsubscribe or Amend Details](