Update your knowledge of brand protection solutions

Training and certification for the label industry | [View in browser]( FEATURED BOOK… [BOOKS]( | [DIGITAL CONTENT]( Labels and packaging convey not just product information, but also authenticity, quality and provenance - essential for gaining consumer trust and brand loyalty. The worldwide counterfeit goods trade is a constant threat to brand equity, and the label and package printing industries have responded with increasingly innovative technologies to secure branded products through the supply chain. The illustrated [Brand Protection, Security Labeling and Packaging]( book assesses these global trends, setting out the full range of brand protection and security labeling solutions along with strategies for using them effectively. It is an essential guide or training resource for anyone involved in label and packaging production or usage.​​​ AREAS COVERED: - Brand protection – the role of security labeling and packaging - The importance of printing substrates in brand security - Foiling, embossing and 2D, 3D holographic solutions - Adding intelligence to labels – barcodes, RFID and beyond - Managing security issues as they affect products in the print business BOOK EXCERPT The higher the number of security features included within the label or packaging design, the more complex the quality monitoring process becomes. Therefore, a careful balancing is required in order to ensure that wastage is kept to a minimum during the set-up and make ready of each additional security feature present.” ORDER YOUR COPY TODAY! The book is available on [Amazon.com]( and its local sites in the [United Kingdom]( [Germany]( [France]( [Italy]( and [Spain](. Simply pick the store nearest to you. Shipping is free depending on location and [Brand Protection, Security Labeling and Packaging]( qualifies for full Amazon Prime benefits. LABEL ACADEMY SUBSCRIPTION SERVICE The Brand Protection, Security Labeling and Packaging book is also available as part of the Label Academy, the [new online subscription service]( from Labels & Labeling. For the very first time [Labels & Labeling]( magazine is offering unlimited access to a vast library of Label Academy book content and pre-recorded Labelexpo and Label Academy master class presentations. A SUBSCRIPTION TO THE LABEL ACADEMY GIVES YOU ACCESS TO: • Over 150 articles from 16 Label Academy books • 20 videos from Label Academy and Labelexpo virtual events Whether you are a newcomer to the industry or an expert, your subscription means you are only a click away from the answer to your question. [FIND OUT MORE]( EXPLORE THE SERIES The Label Academy is a global training program for the label and package printing industry [BOOKS]( | [DIGITAL CONTENT]( | [SHOP NOW]( Copyright ©1999-2022 Tarsus Group plc This email is from Tarsus Group Limited, 2000544 registered in England and Wales. Metro Building, 1 Butterwick, London, W6 8DL, United Kingdom [Unsubscribe or Amend Details](