The TRUTH about creative genius:

99 problems but ... ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ One thing I'm endlessly curious about is how creative people make great work in all types of fields. Art. Writing. Design. Music. You name it, I'm in. And recently, I was listening to a podcast with Rick Rubin (a music producer with one of the most INSANE track records in the industry). He's worked with artists & bands like the Beastie Boys, LL Cool J, the Red Hot Chili Peppers, Eminem and more. And in this specific interview, he was talking about what it was like to work with Jay-Z. Which, in short: Was unlike anything he'd ever seen. Jay-Z would just walk into the studio... Hear a few seconds of a beat... Close his eyes... And then promptly sit in the corner for 2-10 minutes just mumbling to himself. During this time, you were NOT allowed to interrupt him or ... OFF WITH YOUR HEAD!! I'm kidding. But apparently everyone knew not to interrupt his flow during this time. Because after just a few minutes of sitting by himself with NO PEN TO WRITING ANYTHING DOWN. Jay-Z would stand up. Walk into the recording room. And just freestyle from memory... the entire song. Now it's impressive to be able to that alone... But when you also add in the success that those songs went on to have (#1 on charts, millions of records sold), it's kind of blows your mind. Because that meant he could walk into a studio, listen to something for 2 minutes and make a #1 hit -- in the world. Jay-Z apparently picked up such a reputation for doing this that people would often try to "sneak" inside the recording rooms just to watch those 2 minutes of action ... Because it's deeply mesmerizing to watch a master work their game ... kind of like watching Jordan play ... or Picasso do a sketch. You just can't look away from it. About this, Rubin said two things: 1. Jay's style was ABSOLUTELY unique and fun to watch (because of the quick payoff). But it wasn't inherently better than other people's approach. For example: With another rapper Rubin helped produce, Eminem, he'd carry around a notebook for MONTHS, writing down all kinds of lyrics and ideas. Most of which he'd throw straight into the trash. But when he had something good on a paper, he could march into the studio and read off his notes to make a hit with the best of them. Compared to Jay-Z, Eminem's process was laborious and slow. But Rubin said the most important thing for both artists was learning what worked for them. And leaning COMPLETELY into that style. If Jay tried Eminem's approach, he would have floundered and got all in his head. Same goes for the opposite direction. So Rubin's takeaway was this: It's not THE style that's important. It's finding YOUR style and doing everything you can to feed it. 2. If you want to see how great creative people were forged, don't just look at what THEY do... look at what INFLUENCED THEM. For example, with Jay-Z, a lot of people tried to copy him directly when he was coming up in the 90s/2000s. But they all just ended up sounding like copycats. The reason being: They were looking too close to the source material for inspiration. What they really needed to do was look at who influenced him to see the origins of his style and adapt it to their own ways. Funny enough, Jay-Z's mentor was a rapper/producer named Jaz-O. (👀 see any similarities in the name). And Jaz-O developed a whole new way of rhyming (called the triplet flow) that ultimately became a signature style for Jay-Z and a whole crop of artists in the late 90s. You can see a very similar idea with even someone outside the music world like a Tony Robbins. People think he's the pure source of so many self-help ideas. But Tony was actually mentored by Jim Rohn. And a lot of his ideas end up being an echo of things Jim taught. The point Rubin was making is that style is almost always a derivative... It's a conglomeration of ideas... Not a once-in-a-blue-moon breakthrough. And the best way to develop in your craft is to find people you enjoy their content and then look who influenced them so you can have the purest form of adaptation. And that's pretty much the perfect way for me to tell you about this: My "Godfather Offer", which comes offline forever in less than 24 hours. This is your chance to learn directly from someone who deeply influenced my writing style ... and more importantly the way I think about marketing in general. He's opened up his copy training school. And I'm sending you a load of bonuses to check it out... But not for much longer. So if you've been waiting for a nudge ... Or just couldn't bother yourself to get up and walk across the room to grab your card, now's the time to get on it. All the details here: [> CLICK HERE (20 Hours Left)]( Rob "If you havin' middle name problems, I feel bad for you son. I got 99 problems but a middle name ain't one" Allen No longer want to receive these emails? [Unsubscribe](. Kings of Conversion PO Box 1175 Boise, ID 83701