I'm leaving Klaviyo?

Addressing the rumors inside ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Rumors were swirling the other day... Why? Because I tweeted about my frustration with Klaviyo's new pricing plan that kicked in this summer. The change limited the total number of "sends" you get each month to 10x your contact amount*. *note: this was always the case for huge accounts but not for those with less than 50k subs like me. So, if for example, you had 10,000 contacts in your plan, you only get to send 100,000 emails every month (10,000 contacts * 10x = 100k sends) -- in total. So imagine you send an email every day for a week to your full list... Well, you just used up 70,000 of the 100,000 emails you get ... With 3 more weeks in the month 😬 Or you have to upgrade to a new plan. And even that's only part of the picture. Because any automations and flows you have set up also count against this "total send" number. So you might have less left after just a handful of emails. Or in my case (where I have lots of long flows built out for specific segments)... It's normally A LOT less than that after even a few days of sending. So I watched my bill go from roughly $300 per month ... to now quickly approaching $1k per month. Now, I'm not trying to be a penny pincher. But over the course of the year, that's almost 12 grand. That's more than I paid for my first vehicle! And so, I vented about it on Twitter. And naturally, because I am one of the top Klaviyo "influencers," some people where shocked. Others were angry I would even say anything as such. And some said... "I hear you, Rob. It's hurting my smaller clients a lot. What would you recommend instead?" And so I said my honest answer which was Sendlane. I'd recently gotten to talk with the company's founder (Jimmy) about the the products they're working on... And got to see some of the features "under the hood" of their tech.... And I honestly believe that if the costs of Klaviyo become prohibitive for you, it's a great option. Well... The CEO of Sendlane saw this and retweeted me. And now I've landed myself smack dab in the middle of an ESP war of sorts lol. And I'll probably end up in an ad somewhere for being anti-Klaviyo 🤦. When in reality it's been a tremendous resource for both me and my clients through years. It's just that the recent pricing change has made it a ... let's say ... less than ideal solution for my own business right now. And more importantly, what I want to do in 2023. So to answer the question: "Do I plan to leave Klaviyo soon?" Well right now, I am still evaluating my options. But if you want to see what I've got in the works and why I might consider a switch... Make sure you don't miss the free class I'm hosting next week on "39 things nobody will tell you about cold email (but I will)." I'm going to be sharing some breakthrough findings I've had about cold email over the last few months with lots of tips and tricks for getting better replies. As well as sharing some plans for what I'll be building next year that's triggering me to rethink my current ESP. Don't miss it! [Sign up for free at this link](. Also, Since we're going to be talking about cold email quite a bit next week, I thought it'd be fun to share a blast from the past! > The 1,993 word cold email I used to land a New York Times Best-selling author (Ramit Sethi) as my first-ever client! I'll be giving away the exact email along with some of my commentary and reflections on why it worked to everyone who registers and shows up next week. See you then! Rob "How could I be anti-Klaviyo? I literally have a stack of *temporary* Klaviyo tattoos I've actually used on my desk saying how much I love it! Who wants one of these? " Allen Want to invest in your copywriting education? [Check out resources on email marketing, copywriting services, client tips and more.]( Looking for something to watch? [Watch hours of impactful copywriting training on my YouTube channel.]( Are we connected on Twitter? [Follow me here!]( No longer want to receive these emails? [Unsubscribe](. Kings of Conversion PO Box 1175 Boise, ID 83701 ‌