How to Build a 730-Day Content Library 📖

How to build your high-performance social media content library.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ ​ How to Build a 730-Day Content Library Read on: [justinwelsh.me](=)​ Read time: 3 minutes ​ Thank you to our sponsors who help keep TSS free: ​ ​[Taplio](=) helps you build your personal brand on LinkedIn with AI, post inspirations, relationship-building, and analytics. [Start free](=)! ​ Every month [Erica McMillan]( features 25 Founders, Entrepreneurs, and C-Level Execs on Forbes, USA Today, Entrepreneur, and more tier-one outlets, and she is giving all 25 game-changing publicity opportunities for both November and March to subscribers of Saturday Solopreneur. [Secure your spot today]()! Daily content creation can be a real grind. When I talk to other creators, I hear a lot of reasons why churning out content feels so difficult. - I don’t know what to talk about - I feel like I’ve already shared everything - I can’t figure out what’s working and what isn’t If you also struggle to come up with content, a social media content library may be the answer to your prayers. It’s a simple system that helps you use (and recycle) high-performing pieces of content. So instead of staring at a blank page, you pop into your social media content library and check out your options. This kind of system is important because content is the fuel for many of our businesses. But unfortunately, coming up with fresh content is both difficult and draining. That’s a big reason why so many creators just fizzle out — and their businesses fizzle out with them. But it doesn’t have to be that hard. A good system can save you. So today I’m showing you how to build a social media content library for yourself, so you can create great content easier and faster. Here's how to do it, step by step: ​ Step 1: Brain Dump Sub-Topics The first thing you need to do is list every single thing you could possibly talk about underneath your core topic (i.e. the main thing you talk about). I call these, “sub-topics”. For example, if you have a dream of building a marketing agency for small creators, you might list sub-topics like: - Branding - Networking - SEO - Analytics - Copywriting ​ Step 2: List out 5-7 Content Styles Once you have your sub-topics, brainstorm the different types of content styles you like using. Styles are simply how the content is delivered and its intended outcome. For example, styles might include: - Step-by-step guides - Predictions - Contrarian takes - Inspirational stories - Observations ​ Step 3: Use ChatGPT to Build a Matrix Now that you have your two inputs (sub-topics and styles, you can use ChatGPT to build out a matrix of ideas. You simply explain your business, the outcome your content is intended to deliver, and use five of your sub-topics. ​[Here’s the full Chat GPT prompt](. Note: shoutout to [AISolopreneur]( for the prompt! Make sure you see both prompts. There are two prompts included here to produce this result. At the conclusion of using this prompt, you’ll have 25 content ideas that you can riff off of. Each idea can probably produce three to four pieces of content. So now you’re looking at 75-100 content ideas that should resonate with your ideal audience. Time to start writing! ​ Step 4: Create Your Library‍ As you write and publish, there’s a cool little hack you can use to build out a big library of repeatable content to use, tweak, and repurpose. I built a formula-based Notion sheet that I fill in every day to start building out that library. Note: If you’re not familiar with Notion, it can be used in a similar fashion to Google Sheets, and this whole process can also be built into Google Sheets. I enter the date that I posted, paste in the URL of my Tweets or LinkedIn posts, and select the style I’ve chosen that day. At the end of the day, I grade the content I published from 1 to 10 based on how well (or poorly) it resonated with my audience. I set up my Notion sheet to automatically calculate the day that lands 6, 12, 18, and 24 months from the day I publish that piece of content. That’s because I feel comfortable repurposing high-performing content every 6 months. ​ Then, when those future dates come around, I have the option to repurpose or edit the content that resonated or tweak content that didn’t do as well to see if I can improve the score. Then I'll simply load the content into [Taplio](=) for LinkedIn and [Hypefury](=) for Twitter, which are my publishing tools of choice. ​[Here’s what my Notion sheet looks like.](=)​ To use this sheet, select “Duplicate” in the top right corner. And if you don’t have a Notion account (it’s free) you’ll just need to create one. ​ Takeaway Once you’ve used this system to publish content for a few months, your future content library starts to compound. You’ll gain valuable insights about what resonates, and you’ll have a system you can lean on when you’re on vacation, not feeling creative, or whatever. Remember: Every great creator uses some form of content repurposing to build a massive library of content that works time and again. And without reliable systems in place, you’ll struggle to compete with those folks who do employ smart systems. So I want you to zoom out and think about putting good systems in place, instead of just pushing out another post in a hurry. Good systems and processes will shift the trajectory for your content, and ultimately - the success of your business. Feel free to take this system I’ve shared today - tweak it and make it your own. Or just copy it. Happy content creating. --------------------------------------------------------------- ​ Whenever you're ready, there are 3 ways I can help you: ​ 1. [​The LinkedIn Operating System](:​ Join 15,000 students and 30 LinkedIn Top Voices inside of The LinkedIn Operating System. This comprehensive course will teach you the system I use to grow from 0 to 450,000+ followers and $4.2M in income on this untapped platform. ​ 2. [​The Content Operating System]()​: A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. ​ 3. [​Promote yourself to 160,000+ subscribers](​ by sponsoring this newsletter. (Booked out 4 months) ​ ​ 30 E. Main Street PO Box 448, Accord, NY 12404-9998 ​[Unsubscribe]( · [Preferences](​