TSS #069: Upside-Down Homepage: A Game-Changer for Creators

Today, I’ll introduce you to a unique and powerful concept for conversion. This secret weapon is called the Upside-Down Homepage. [View in Web Browser]( Read time: 3.5 minutes A big thank you to our sponsors who keep this newsletter free to the reader: The [Empathy Marketing Company](: Get the [free 5-Minute Marketing Plan]( from the Empathy Marketing Company — a simple framework that will position your business for growth. And [SupportZebra](: fully-managed outsourced support for the world's fastest-growing ecomm and SaaS companies. [Learn more here](! --------------------------------------------------------------- When I visit most creator or Solopreneur websites, here’s what I see: It starts with a big picture or message, then talks about the good stuff the business offers, shares what other people think, and finally, asks people to do something (like buy or sign up for your newsletter). But what if flipping this order could get you more customers? Today I’ll introduce you to a unique and powerful way to set up your website homepage that can supercharge your online business. This secret weapon is called the Upside-Down Homepage. The Upside-Down Homepage is a simple web design technique that prioritizes conversion by placing key content and calls to action at the top of the page. Then, it follows that CTA with other opportunities to convert the user further down the page. Here's how to make your upside-down homepage, in 5 steps: 1. Put a clear request (call-to-action) front and center Put your call-to-action (CTA) at the top, not the bottom. That way, when someone visits your homepage, they quickly see what you're offering and can immediately decide if they want it. If you're [selling courses]( or collecting newsletter subscribers, just say so. And then make sure your CTA and copy are compelling as hell and straight to the point. 2. Show some social proof Right after your CTA, share some good words from people who've tried your product or service. Feature well-known clients with testimonials if you have them. Or use company logos to highlight who you’ve worked with or where you’ve been featured. Even if you don’t have famous client testimonials or logos to share, any honest testimonials are helpful. So don’t be afraid to [ask your happy customers to give you a testimonial]( for your website. Happy customers are almost always open to this. Social proof builds trust and helps convince others to try whatever you're offering. When you place social proof near your CTA, you're using the power of persuasion at the exact right time. 3. Next, give something valuable away (for free) If people pass on your primary CTA, you have another chance to catch them below your social proof, with additional helpful content that showcases your expertise and authority. This could be free newsletter issues, [free guides](, your most popular article, a video, or something small like an e-book, a checklist, or a free class. 4. Now, tell them about you and repeat your offer As people scroll and potentially skip your CTAs, you’ll have yet another chance to capture them by introducing yourself. Share who you are and what you're about. Plain and simple. Talk about your journey as it relates to your audience. List your skills, background, and why you started your business. This helps people feel connected to you and trust you more. Then, go for it one more time. Drop your primary CTA as the last chance to get people to act. This gives you 3 total opportunities to drive action. - Your CTA in the hero - Your CTA in the valuable free section - Your CTA at the very end of the site 5. Keep it clean and focused An upside-down homepage should be neat (not messy) and easy on the eyes. Don't confuse your visitors with too much stuff or too many words. Those distractions can drive people away from the action you want them to take. So just stick to the most critical information, and make sure your message is easy to understand. By using an upside-down homepage, you'll showcase the most important parts first, which helps get more people interested in what you're offering. Give it a try to see how it can help your online business. That's it for now. See you next week. --------------------------------------------------------------- Whenever you're ready, there are 2 ways I can help you: 1. If you're still looking for traction in your business, I'd recommend starting with an affordable course: → [The LinkedIn Operating System:]( Transform your LinkedIn profile into a lead generation machine with The LinkedIn Operating System. This comprehensive course will teach you the system I use to grow from 0 to 400,000+ followers and $4M in income on this untapped platform. [Join 13,000+ students here.]( → [The Content Operating System](: A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. [Join 5,000+ students.]( 2. Promote yourself to 100,000+ subscribers by [sponsoring this newsletter]( (Booked out 6 months) [Unsubscribe]( | Sent by Justin D Welsh LLC 30 Main Street, PO Box 448 • Accord, NY • 12404-9998