The evolution of who sees your ads...

Hey, {NAME}. I recently spoke at Social Media Marketing World about the most important changes during the past few years related to targeting and optimization. While creating these slides, I started to realize why there's such a deep misunderstanding. I explain here: [( As I created my slides, it started to become obvious: These two things are blending together. No wonder there's so much confusion. There was a time when our targeting inputs were critically important. Optimization was still important, but it occurred within the constraints of our targeting. That changed with audience expansion, audience suggestions with Advantage+ Audience, and then Advantage+ Shopping. This discussion needs to shift from "targeting" to "who sees our ads." [In today's post]( I explain this in detail. Our role in who sees our ads still exists, but it's happening in different ways. GET SPECIAL ACCESS If you love my free content, maybe you should take it further. Power Hitters Club - Elite is my exclusive community that leverages the support of other advanced advertisers to elevate your game. I'd love to have you join us! You can sign up here: [(=) If you want additional information about this community, click the link below and I'll send you more details... [CLICK THIS LINK FOR MORE INFO ABOUT PHC - ELITE]( I hope you're having an amazing week. If you have any questions at all, don't hesitate to ask. Cheers, Jon [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States