From
jonloomer.com
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me@jonloomer.com
Sent On
Thu, Oct 24, 2024 12:38 AM
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Hey, {NAME}. My approach to targeting completely transformed during the past year, and it didn't com
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Hey, {NAME}. My approach to targeting completely transformed during the past year, and it didn't come without resistance. Today's post explains how the results of five tests changed everything. Read my post here: [(=) For years, I declared that targeting was the most important part of advertising. Good copy and creative couldn't overcome bad targeting. Based on how things worked then, I was right. But, things changed. And even once they began to change, I resisted. It wasn't until I ran five different tests that I completely reversed course. This post is a deep dive into those five tests: What I wanted to know, how I tested it, the results, and what I learned. - Test 1: How Much Do Audiences Expand?
- Test 2: How Much Remarketing Happens When Going Broad?
- Test 3: Do Audience Suggestions Matter When Using Advantage+ Audience?
- Test 4: Comparing Performance and Quality of Results
- Test 5: Understanding the Contribution of Randomness to Results [Take a look](=) at today's post for details. Whether you're curious or skeptical, I encourage you to follow my journey through these five tests. And then test on your own to see if the results impact you the way they did me. GET BUILDING BLOCKS In case you missed it, my new training course Building Blocks is ready. Sign up here: [() There are 27 lessons in all that take you through steps and features that are required when creating a campaign. They include: - A written portion, complete with screenshots
- A video to walk through what is discussed
- Links to additional training materials for further reading There's a 30-question quiz at the end to test your knowledge. You can watch a tour here: [ The price of this course reflects that it is more intro level. But, the amount of content is certainly above and beyond what you'd expect. You'll have two options: 1. Purchase the course as a stand-alone at $97 You'll have access to the training materials for as long as they remain relevant. 2. Sign up for Power Hitters Club - Basic at $29 per month You'll have access to the training materials for as long as you are a member and the content remains relevant. You can cancel your membership at any time. Let me know if you have any questions at all. I hope you're having a great week! Cheers, Jon P.S. You received this email because you subscribed to my newsletter. If you don't want to receive these emails, click the link below to update your preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct. Parker, Colorado 80134 United States
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