From
jonloomer.com
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me@jonloomer.com
Sent On
Tue, Oct 8, 2024 12:34 AM
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Hey, {NAME}. I've been seeing this complaint a lot lately, and we need to discuss it. Read my post h
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Hey, {NAME}. I've been seeing this complaint a lot lately, and we need to discuss it. Read my post here: [() You create a manual campaign and specifically exclude the custom audiences that represent your existing customers. Or you run an Advantage+ Shopping Campaign with a 0% Existing Customer Budget Cap. But, according to your third-party reporting, you still reach existing customers. Why? Is it a bug? Is it because Meta is intentionally ignoring your exclusions? Actually... there are some much likelier explanations without having to get out our tinfoil hats and dig into conspiracy theories. [Take a look]( at today's post for details of the potential explanations for why you're reaching people you think you shouldn't be. GET BUILDING BLOCKS In case you missed it, my new training course Building Blocks is ready. Sign up here: [(=) There are 27 lessons in all that take you through steps and features that are required when creating a campaign. They include: - A written portion, complete with screenshots
- A video to walk through what is discussed
- Links to additional training materials for further reading There's a 30-question quiz at the end to test your knowledge. You can watch a tour here: [ The price of this course reflects that it is more intro level. But, the amount of content is certainly above and beyond what you'd expect. You'll have two options: 1. Purchase the course as a stand-alone at $97 You'll have access to the training materials for as long as they remain relevant. 2. Sign up for Power Hitters Club - Basic at $29 per month You'll have access to the training materials for as long as you are a member and the content remains relevant. You can cancel your membership at any time. Let me know if you have any questions at all. I hope you're having a great week! Cheers, Jon P.S. You received this email because you subscribed to my newsletter. If you don't want to receive these emails, click the link below to update your preferences... [UPDATE EMAIL PREFERENCES]() [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct. Parker, Colorado 80134 United States
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