Some revealing test results...

Hey, {NAME}. A couple of weeks ago, I started a test to help clarify what's happening behind Meta's algorithmic ad delivery. That test is complete, and I'm excited to share the surprising, encouraging, and enlightening results. Dive down the rabbit hole here: [() Ever since the introduction of Advantage audience expansion, how our ads get distributed has been clouded in mystery. The move towards Advantage+ Audience, which sees optional audience inputs as suggestions, made things even more unclear. No longer. I ran a campaign using the Sales objective with three ad sets: 1. Advantage+ Audience without suggestions 2. Advantage+ Audience with suggestions 3. Original audiences using custom audiences and Advantage Custom Audience Thanks to audience segments, we're then able to get incredible visibility into what is happening. It allows us to answer questions like... 1. Does remarketing actually happen when not providing suggestions? 2. When providing suggestions, did the algorithm prioritize them before going broader? 3. When using Advantage Custom Audience, did the audience expand less? [Read today's post]() for an adventure into this test. It's a bit of a monster, but it's worth it. STRATEGY SESSION TODAY Every Tuesday, I host a Strategy Session for my private community (Power Hitters Club - Elite). For about an hour, we have a group discussion about problems we're facing, new features we're seeing, and whatever else it is we're running into with ads. You can bet that the topic of Flexible Ad Format will come up. I'd love to have you join us, but you'll need to become a member first. Learn all about my community here: [() If you have any questions at all, don't hesitate to ask. Have a great week! Cheers, Jon P.S. You received this email because you subscribed to my newsletter. If you don't want to receive these emails, click the link below to update your preferences... [UPDATE EMAIL PREFERENCES]( [Unsubscribe]( Jon Loomer Digital 17503 Ruxton Ct Parker, Colorado 80134 United States