Stay Ahead: Essential Updates from Instagram, Google, and Apple's Latest Innovations

Digital news from around the world [image]( Hi {NAME}, This week, Instagram enhances direct messaging with new features while on the B2B front, LinkedIn stresses the undeniable power of authenticity in influencer marketing. Meanwhile TikTok steps up its game for creators, offering new resources and monetization tools. Google's March 2024 updates aim to refine search quality by targeting spam and promoting helpful content, while also addressing the temporary hiccup in Google Business Profiles tools. In the tech sphere, Apple Podcasts' new transcripts feature promises an inclusive, richer listening experience, marking a leap in accessibility and user engagement. Dive into the details below to stay ahead in the ever-evolving digital landscape! Cheers, Jeff What you need to know this week... Social Media Instagram DM updates: Edit messages, pin chats, and more! Instagram DM now lets you edit messages within 15 minutes of sending them, pin up to three chats, control read receipts, save favorite stickers, reply with various media types, and customize chats with themes for a better user experience. [Meta/News](=) [image] The power of authenticity in B2B influencer marketing Tequia Burt, Editor in Chief at LinkedIn Collective & LinkedIn Ads Blog, highlights the crucial role of authenticity in influencer marketing for trust-building in B2B relationships. Genuine collaborations boost brand reputation and awareness by aligning with brand values, fostering trust and credibility. Detectable insincerity can harm brand image. Emphasize authenticity in influencer campaigns for a strong market impact. [LinkedIn/Blog](=) [image] What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How to Build a Personal Brand One of the key differences that I see between a regular side hustle and a successful one is branding. A lot of people only see their hustle as a way to make money on the side, and don’t really pay a lot of attention to the details. But that’s what keeps these projects from growing into the powerhouses they could be. Sure, a side hustle is only a way to make money at first, but you need to think beyond that. You need to build a brand. When I first started this project, I quickly learned that the way I presented myself, and my product, was crucial to its success. It wasn’t just about showing people what I could do, but also who I was. And in this newsletter, I’ll teach you how to build a brand of your own. [image]( [Join Side Hustle Strategies](=) TikTok empowers creators with new resources and monetization tools. TikTok launches programs and tools to support creators, including a Creator Academy and a recent summit focusing on monetization tools and content strategy. The platform aims to empower creators through enhanced resources to maximize their experience while emphasizing safety and security. New features, subscription opportunities, and ongoing support aim to help creators succeed on TikTok. [TikTok/Newsroom]( Enhancing talent development and internal mobility on LinkedIn New tools on LinkedIn aid in career advancement and internal job exploration, focusing on personalized skill-building aligned with individual goals. Features include tailored guidance and pathways within the organization, addressing obstacles like talent-hoarding managers, limited learning opportunities, and inefficient processes hindering internal mobility efforts. [LinkedIn/Pulse]( [Click Here to Get 2 Months of Free Social Media Scheduling!]( SEO Google's March 2024 core update and spam update: Enhancing search quality Google’s March 2024 core update targets reducing unhelpful content by 40% with system enhancements for better search results, causing ranking changes. The focus is on promoting user-friendly content.The update integrates the helpful content system into core updates since March 2024 to improve content evaluation. Tips to recover from ranking drops include prioritizing quality content and awaiting future updates. Moreover, Google launched new spam updates alongside the core update to combat tactics like scaled content abuse and expired domain abuse. Site reputation abuse is now considered spam to enhance search result quality. [Google/Developers](=) Temporary unavailability of Google Business Profiles tools Google Business Profiles tools are currently unavailable, affecting verification status checks, appeals management, and review management at least during the time of writing this. In case of errors or inability to move forward with certain steps, Google advises to utilize alternate contact methods for support on verification, appeals, content disputes, and review removals. [Google/Support]( Advertising Automatic pausing of low-activity ad groups in Google Ads Google Ads will automatically pause ad groups inactive for 13 months starting March 11 to improve budget efficiency. Advertisers can unpause but should do so only for active ad groups. If unpaused ad groups remain inactive for three months, Google will re-pause them. Editing of paused ad groups is still allowed by Google. [Search Engine Land]( Technology Apple Podcasts introduce transcripts for enhanced accessibility and immersive experience Apple's new transcripts feature for Apple Podcasts provides full-text display for episodes, offering increased accessibility and an immersive podcast experience. Users can read through episodes, search for specific content, and even play the podcast from a selected point in the text. This feature enhances accessibility efforts and aims to cater to a wider audience, including those who are deaf or hard of hearing. Transcripts are currently available for select languages and will be automatically generated for new episodes while creators have options to provide their own transcripts as well. [Apple/Newsroom]( [image] Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [Stolen](=) - The unwritten bargain promised by social media platforms was that if you create content, we will give you attention and riches. Not anymore. - [14 WordPress Plugins Your Business Needs to Succeed]() - Are you interested in growing your website but don’t know which WordPress plugins you need to succeed? If so, you’re in the right place! Tool of the Week [kicksta]() [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620