Discover What's New: Google Analytics, Reddit's Rise & YouTube's Latest!

It's all here in this week's roundup [image]( Hi {NAME}, This week's digital landscape is buzzing with transformative updates and intriguing findings. Google Analytics now spots trend changes with ease, highlighting crucial shifts directly on your dashboard. Meanwhile, Reddit has taken a commanding lead in Google's discussions and forums SERP feature, appearing in an overwhelming majority of product review searches. YouTube is on the move too, launching new tools aimed at boosting conversions and making content sharing more straightforward for creators and brands. On the advertising frontier, Microsoft Advertising's partnership with Facemoji Keyboard opens fresh avenues to captivate Gen Z, while Google Ads and AdSense introduce tailored optimization advice and a more lucrative eCPM payment model for publishers. Dive into the full articles below for a deeper understanding of these pivotal developments shaping the digital marketing and tech worlds! Cheers, Jeff What you need to know this week... SEO Understanding trend change detection in Google Analytics The trend change detection feature in Google Analytics detects long-lasting changes in the data direction and displays them in an Insight card. Trend changes can be caused by various predictable reasons, while others require attention. Google Analytics overlays a circle on the date when the change occurred. [Google/Support]() [image] Reddit dominates Google's discussions and forums SERP feature, study finds A new analysis revealed that Reddit dominates Google's discussions and forums SERP feature. The study found that Reddit showed up 97.5% of the time in Google Search product review queries, accounting for nearly two-thirds of the slots reserved for Google's discussions and forums SERP feature. This has raised concerns about Google's diversity issue in search results. [Search Engine Land](=) What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: Navigating the World of Paid Advertising: A Beginner’s Guide For those of you balancing a day job with your side hustle, mastering paid advertising could be your golden ticket to growth and success. This week’s newsletter is designed especially for side hustlers who are new to the world of paid advertising. [image]() [Join Side Hustle Strategies]( YouTube introduces new features to enhance conversions and simplify content sharing YouTube has announced three new features to help brands and creators improve conversions, expand their reach, and facilitate content sharing. The new features include live-stream product tagging, post-only feeds, mobile videos, and short uploads. [YouTube](=) Google to enforce EU user consent policy Google is strengthening the enforcement of its EU user consent policy, which means that advertisers must adhere to the policy to use ad personalization. In 2024, this enforcement will also impact measurement features and apply to data from websites, apps, and data uploads. To keep using measurement, ad personalization, and remarketing features, you must collect consent for the use of personal data from end-users based in the EEA and share consent signals with Google. The new section for consent mode settings makes it easier for users to confirm v2 consent signals in their web streams. [Google/Support]() Google's algorithm removed 45% more fake reviews in 2023 Google announced it has developed a new review algorithm that is better and faster at taking down fake reviews from local listings in Google Search and Google Maps. As a result, Google removed 45% more fake reviews in 2023 than the previous year. The fight against fake reviews and spam is a continuous process. Google is constantly improving its algorithm to make the search experience more authentic. [Google/Blog]() Google search local pack: Currently unavailable for most users There is an ongoing issue with Google Search where the local pack results are not showing up in the search results for most users. This issue is also affecting direct searches in Google Maps. While some users in Germany, Japan, and the UK are still able to see the local pack, most users are unable to see it for searches such as "lawyers near me", "florists near me", "pizza near me", "car repair near me", etc. The problem has been acknowledged, and it's expected to be resolved shortly. [SE Roundtable]( [image] [Create Anything You Can Imagine for as Little as $0.005](=) Advertising Microsoft Advertising partners with Facemoji Keyboard to reach the Gen Z audience The latest partnership between Microsoft Advertising and Facemoji Keyboard brings a new and vibrant audience for advertisers. Facemoji Keyboard has smart AI features that appeal to users everywhere, with 28% of new users interacting with Ask AI. The ads are available in the US, UK, Canada, and Australia. With 550 million global downloads, this new inventory enables tapping into an engaged Gen Z audience, with 70% of users under 40. [Microsoft/Ads]( Google Ads launches customized optimization advice email series for partners Google Ads has launched a new email series that offers customized optimization advice to its partners. The email series is tailored to the client's account setup, providing recommended solutions to enhance campaign performance. It saves the need for individual account reviews and offers direct links to every client list linked to their Google Ads account. The new Google Ads initiative has the potential to be a nice feature for Google Ads specialists, especially team leaders who would love a regularly tailored review of their accounts from Google Ads. [Search Engine Land](=) Google AdSense introduces an eCPM payment model Google AdSense has recently changed its payment model to eCPM, based on impressions rather than clicks. Publishers will now receive 80% of ad revenue after fees, an increase from the previously fixed 68% share. Publishers may need to revise their content and SEO strategies to maximize impressions and revenue. 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