Could a Bot Choose Your Next Snack? The AI Revolution You Didn't See Coming

Weekly digital marketing newsletter! [image]( Hi {NAME}, What if your next snack decision came from chatting with a bot? That’s right—Snapchat is leveling up its My AI chatbot, allowing you to do everything from identifying healthier snacks to translating signs while on your travels. How? Thanks to a supercharged partnership with Google Cloud, integrating cutting-edge multimodal features that include text, audio, image, video, and even code. The result? A whopping 2.5x increase in user engagement with My AI in the U.S. Meanwhile, Google is giving content creators a massive boost in SEO visibility, proving that the future of search belongs to the experts—not just the websites they write for. And in the world of social shopping, Snapchat is emerging as the go-to platform for Gen Z purchases driven by creators, with over 85% of users crediting their buys to influencer content. It’s a wild world of AI magic, SEO shifts, and social shopping domination—let’s dive into it. Cheers, Jeff In this issue, you'll discover: - Meta's AI revolution: Empowering voices, photos, and creativity for 400 million - Snap and Google Cloud: Revolutionizing My AI with multimodal magic - Google boosts content creators' SEO visibility - Clear the confusion: John Mueller's new take on noindex vs. canonical tags - Google is prioritizing UGC in search results - Snapchat: Gen Z's shopping catalyst - WP Engine users on edge: Temporary relief amid licensing dispute - Latest articles from JeffBullas.com - Latest podcast episode from JeffBullas.com - Tool of the Week What you need to know this week... Social Media Meta's AI revolution: Empowering voices, photos, and creativity for 400 million Meta has upgraded its AI products, enabling users to communicate through voice and share photos. Each month, over 400 million people use Meta AI, which now includes exciting new multimodal features. Users can ask questions about shared photos or edit them directly. A translation tool for Reels is being tested to make creator content more accessible. Additionally, Meta AI offers personalized chat themes and generates unique content for feeds based on individual interests. [Meta/News](=) [image] Snap and Google Cloud: Revolutionizing My AI with multimodal magic Snap has expanded its partnership with Google Cloud to enhance My AI, its chatbot. By utilizing Gemini on Vertex AI, Snapchat aims to provide advanced multimodal capabilities, integrating text, audio, image, video, and code. This will enable users to engage with My AI in innovative ways, such as translating signs while traveling or identifying healthier snack options. The partnership has already yielded significant results, with a reported 2.5 times increase in engagement with My AI in the U.S. [Snapchat/Newsroom]( SEO Google boosts content creators' SEO visibility Google now highlights content creators in search results, enhancing E-E-A-T and SEO strategies. This recognition signifies that individuals are viewed as authoritative in specific fields, improving their visibility in search results and AI tools. Recent updates, including the Killer Whale Knowledge Graph update, emphasize identifying content creators and connecting them with their work. SEO professionals should prioritize optimizing content creators over website publishers to leverage this trend. [Search Engine Land](=) [image] Clear the confusion: John Mueller's new take on noindex vs. canonical tags John Mueller has clarified the use of noindex and canonical tags on the same page. Initially, he suggested their simultaneous use might work, but now advises choosing one. The noindex rule instructs Google not to index a page, while the canonical tag indicates a preferred version. Using both can create confusion, as the noindex may prevent Google from recognizing the canonical. In a recent response, Mueller emphasized that it's best to select either noindex or canonical to avoid ambiguity. He explained that links on noindexed pages might not be guaranteed to pass signals to the canonical version. [Search Engine Journal]() Google is prioritizing UGC in search results Google is emphasizing user-generated content (UGC) in search results due to user demand and poor marketing content. Search Liaison Danny Sullivan highlights the need for authentic perspectives, noting that UGC often outperforms established websites. Google is refining its algorithms to enhance UGC quality, despite challenges in assessing relevance and quality. Sullivan shares a personal experience with a niche forum that provided valuable, experiential information. He believes UGC can be beneficial in medical searches by connecting users with shared experiences. Will enabling comments on platforms like WordPress help generate more UGC and improve site visibility? Google aims to present the most relevant information, regardless of content source, and will continue to evolve its approach to UGC. [YouTube/Crawling Mondays by Aleyda]( eCommerce Snapchat: Gen Z's shopping catalyst A survey revealed that 85.6% of Snapchat social shoppers attributed their purchases to creator content, indicating substantial brand opportunities on the platform. Among 15-to-26-year-olds, 82.0% reported buying influenced by creators, while only 18.8% of baby boomers did the same. Notably, 40.8% of Gen X shoppers also engaged in creator-driven purchases. Facebook had the lowest influence from creators, with over 10 percentage points fewer purchases attributed to creator content when excluded. Overall, over 60% of U.S. social shoppers made purchases due to creator content. [EMARKETER](=) Technology WP Engine users on edge: Temporary relief amid licensing dispute WP Engine customers are frustrated by unresolved updates and plugin issues stemming from Silver Lake's decisions, which have neglected licensing agreement efforts and placed customer risk on WP Engine. This raises concerns about the company's recklessness, especially as they previously used WordPress.org resources without payment while issuing legal threats. To address these disruptions, Matt Mullenweg has temporarily lifted the ban on WP Engine, allowing users access to plugin and theme updates until October 1. The conflict arises from WP Engine's failure to pay a commercial licensing fee that other web hosts cover, prompting Mullenweg and others to call for greater contributions from WP Engine to the WordPress community. [WordPress.org/News]() Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [The Twitter Ads Playbook for 2024: What’s Everyone Missing?](=) - [The Future Is Now—And These 10 AI Books Will Help You Understand It](=) - [How To Choose The Best Social Media Platform for Your Brand? 7 Easy Steps]() - [The Secret Frameworks (Mental Models) Behind the Success of 10 Famous Entrepreneurs]( - [What Do the Latest SEO Stats Reveal? 25 Surprising Trends You Need]( Tool of the Week [UseViral]( [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620