What’s Instagram Hiding in Its New Teen Accounts?

New weekly newsletter! [image]( Hi {NAME}, Instagram is rolling out Teen Accounts with built-in protections for a safer social media experience—parents, you'll love this! Snapchat's got some fresh AI features too, making communication and creativity a whole lot more fun. We’ll also dive into the relevance of alt text in SEO, even as search engines get smarter. And, if you’re into advertising, Google just dropped some serious AI tools that promise to boost your campaign results. Ready to dive in? Let’s go! Cheers, Jeff In this issue, you'll discover: - Meta's 2024 Responsible Business Practices Report - Instagram's new teen accounts - Snapchat's exciting new AI features - TikTok expands creator subscription features - YouTube empowers creators with new tools - YouTube enhances community engagement features - YouTube hype boosts video visibility - Google is boosting local businesses in South Africa - Alt text's relevance in SEO today - Google introduces AI for advertisers - Cloudflare's AI audit: Empowering creators to retain content ownership - Latest articles from JeffBullas.com - Latest podcast episode from JeffBullas.com - Tool of the Week What you need to know this week... Social Media Meta's 2024 Responsible Business Practices Report Meta's 2024 Responsible Business Practices Report emphasizes maximizing positive societal impacts while minimizing negatives. It outlines progress on human rights, sustainability, and transparency, organized around key pillars for sustainable impact. The report highlights advancements in AI and the metaverse, showcasing open-source innovations like Llama, which has seen over 170 million downloads. Significant initiatives include the AI Alliance, parental supervision tool expansion, and the Take It Down platform to protect youth online. [Meta](=) Instagram's new teen accounts Instagram is launching Teen Accounts with built-in protections to ensure safe experiences for teens and peace of mind for parents. These accounts limit who can contact teens and restrict sensitive content visibility. Teens under 16 will require parental permission to alter protections. Parents can monitor their teens' interactions and set daily usage limits. Enhanced supervision features allow parents to see messaging history, block app access during specific times, and oversee content interests. [Meta News/Instagram](=) [image] Snapchat's exciting new AI features New AI features enhance Snapchat's communication, creativity, and user engagement. AI Lenses allow users to visualize aging, while Memories now include collages and video mashups. Snapchat subscribers can benefit from AI-generated captions and personalized Snaps through a feature called My Selfie. My AI has improved problem-solving abilities, interpreting complex signs and translating languages. Enhanced communication tools, like local time zones, HD video calls, and Snap Mail, improve connectivity. [Snapchat/Newsroom](=) TikTok expands creator subscription features TikTok is enhancing creator relationships through expanded Subscription features for monetization. This allows creators to offer exclusive perks to engaged followers, strengthening community ties and boosting revenue. The updated Subscription, now available to eligible creators, includes tiered packages with benefits like private communication channels, exclusive content, and community identifiers. Creators can customize perks to fit their audience's needs. [TikTok/Newsroom]( YouTube empowers creators with new tools YouTube offers unique success paths for creators, enhancing opportunities through AI and community engagement. The introduction of Google DeepMind's Veo will empower creators to generate imaginative video backgrounds and six-second clips for Shorts. The revamped Inspiration Tab aids creators in brainstorming video ideas and titles. YouTube Communities foster deeper connections among fans, while Hype supports rising stars by promoting their videos. Auto Dubbing expands audience reach, providing translated audio tracks in multiple languages. [YouTube Blog/News and Events]() [image] YouTube enhances community engagement features YouTube announced updates to enhance community engagement, allowing creators and fans to connect more deeply. The new Communities feature provides a dedicated space for subscribers to interact with each other and creators, fostering conversations beyond individual videos. Feedback from creators and fans emphasized the need for more connection and control over community interactions. The platform aims to create an inclusive atmosphere where users can authentically express themselves. Early implementations show promising engagement, with communities sharing personal stories and experiences. [YouTube Blog/News and Events](=) [image] YouTube hype boosts video visibility YouTube has introduced Hype, a feature to support emerging creators by connecting them with new audiences. Fans can hype videos from creators with under 500,000 subscribers within seven days of release, enhancing discoverability. The top hyped videos appear on a leaderboard, helping creators gain exposure. Hype encourages active viewer participation in helping creators grow, particularly benefiting smaller channels through a point multiplier. Initial tests in Turkey, Taiwan, and Brazil showed positive engagement, especially among younger viewers. YouTube aims to expand Hype based on user feedback, fostering a collaborative environment for creators and their supporters. [YouTube Blog/News and Events]() SEO Google is boosting local businesses in South Africa New search experiences in South Africa enhance travel and shopping searches with visual filters. These updates aim to improve the visibility of local platforms and streamline user navigation. A new South African badge will appear on relevant search results and ads, though it does not affect rankings. Additionally, users can utilize South African refinement chips to narrow their search to local platforms without requiring any markup from businesses. This feature is available exclusively to eligible sites in South Africa, and interested businesses can express their interest by filling out a designated form. Why this matters: One wonders how these advancements might not only empower local businesses but also serve as a model for other countries seeking to boost their digital economies and promote local commerce globally. [Google Search Central Blog]() Alt text's relevance in SEO today Google's John Mueller emphasizes that while search engines are improving their ability to analyze images, the context provided by alt text remains crucial. Alt text connects an image to its webpage, offering unique context that helps search engines understand the content's significance. For instance, a generic description like "photo of a beach" may not be effective; more specific alt texts related to the page’s content can enhance visibility and relevance in search results. Thus, despite technological advancements, well-crafted alt text continues to play an important role in optimizing images for search engines. [Reddit](=) Advertising Google introduces AI for advertisers At DMEXCO, Google unveiled new AI features to enhance campaign ROI, including generative AI tools, expanded insights, and greater control over advertising. The Gemini models will improve multilingual Search campaigns, while Performance Max campaigns, powered by Google AI, achieved a 19% higher return on ad spend (ROAS) than other platforms. Advertisers can now enhance images and customize creative strategies across campaigns. Improved asset reporting and integrated insights streamline management. Upcoming features include campaign-level negative keywords and omnichannel bidding for better conversion optimization. These innovations aim to empower advertisers through AI. [Google Blog/Google Ads](=) Technology Cloudflare's AI audit: Empowering creators to retain content ownership Cloudflare has introduced AI Audit, tools enabling content creators to manage AI bot access to their content. This allows website owners to understand how AI companies utilize their material and to set terms for its use. Many creators are unaware that AI bots frequently scan their content, often without compensation, which undermines their value. Cloudflare aims to empower these creators by providing straightforward methods to control bot interactions. According to CEO Matthew Prince, maintaining the quality and accessibility of online information is essential as AI reshapes digital content. Content creators must retain ownership and control to prevent degradation of online resources. [Cloudflare/Press Release]() Latest Podcast Episode [data for business growth](=) [Listen Now](=) Latest from JeffBullas.com - [Cracking Twitter Likes: How To Boost, Hide, Or Grow Them Organically]() - [The 6 AI Avatars That Could Turn Humans Into Superhumans](=) - [Beyond the Rebrand: 10 Eye-Opening Twitter (X) Stats Every Social Media User Should Know]() - [Are These the 7 Key Ingredients for Happiness?](=) - [30 AI Stats for 2024—You Won’t Believe What We Found in the Data!]() Tool of the Week [UseViral]( [Unsubscribe]( Jeffbullas.com Pty Ltd PO Box 73 Lilyfield, New South Wales 2040 Australia +61413662620