What Meta’s New AI Tools Mean for Your Holiday Strategy

Weekly newsletter on digital marketing! [image]( Hi {NAME}, If you’re feeling like the digital marketing and tech world moves at lightning speed, you’re not alone. Every week, there’s something new that can either elevate your strategy or make you rethink everything. This week is packed with some game-changing updates. Meta is teaming up with Snap and TikTok to tackle online safety in a whole new way, and they’ve launched a major initiative aimed at stopping harmful content. On the advertising front, Meta’s rolling out AI-driven tools that could give your holiday campaigns a serious boost—think smarter ads with personalized discounts and seamless shopping experiences. But that’s not all. We’ll also look at some surprising trends in paid advertising channels and keyword research tools you might not be using yet (but definitely should). Plus, Google is ramping up its tutorials on trends, with new ways to spot what’s hot in your industry right now. Curious? Let’s dive into this week’s latest insights and strategies that could take your digital marketing game to the next level. Cheers, Jeff What you need to know this week... Social Media Meta and mental health coalition launch Thrive: A unified effort against online harm Meta has partnered with the Mental Health Coalition to launch Thrive, a program aimed at preventing the spread of suicide and self-harm content online. This initiative allows tech companies to securely share signals about violating content, enabling prompt action across platforms. As a founding member, Meta collaborates with Snap and TikTok, emphasizing the need for a united approach to address these complex mental health issues. Thrive focuses on sharing hashes of harmful content without identifiable user information. Meta continues to remove graphic content, support users, and enhance safety measures, having acted on over 12 million instances of harmful content recently. [Meta/Newsroom](=) Snapchat improves safety with new sharing features for teens Snapchat is introducing enhanced features for 16- and 17-year-olds to promote responsible public sharing. The platform will test a new experience allowing older teens to post content on a publicly viewable page with added safeguards. Users can share Stories or Spotlight videos, while retaining control over their visibility and audience. Communication is limited to friends, with filtered replies to maintain safety, and public Stories are not widely distributed. Teens won't see metrics for public approval, emphasizing creativity over validation. Parental tools will enable oversight of teens' public content, fostering discussions about responsible sharing. Snapchat aims to empower self-expression while prioritizing safety and privacy. [Snapchat/News]( [image] ByteDance's Lemon8 soars as TikTok faces US ban As TikTok faces a U.S. ban, ByteDance’s Lemon8 app is gaining popularity in the App Store. This surge is attributed to increased advertising efforts and its appeal as a TikTok alternative. Lemon8, launched globally in 2020, is characterized as a blend of Pinterest and Instagram, making it attractive to TikTok creators. As TikTok’s future remains uncertain, Lemon8 serves as a potential platform for creators to migrate their followers. ByteDance has invested heavily in advertising, utilizing a large Apple Search Ads campaign to target popular app-related keywords. Influencer promotion is also driving interest, with TikTok creators discussing Lemon8 on their profiles. [TechCrunch]( [image] [Buy TikTok Views with Fast Delivery]() SEO Master Google trends: Watch YouTube's new tutorial series Google has launched a YouTube series on Google Trends to enhance user understanding. The tutorials cover various aspects of Google Trends, from basic to advanced usage, helping users identify trending topics locally and globally. The series aims to inform content strategies and marketing campaigns using updated data on emerging trends. The latest episode focuses on recognizing current trends across regions. Advanced tips for utilizing specific search features are also included. The series is ongoing, and viewers are encouraged to subscribe for future episodes and provide feedback on the content. [Google Search Central Blog](=) Valid HTML: Low bar, not a ranking factor John Mueller addressed the question of whether "valid HTML" is a ranking factor for Google Search, noting that analyses of top websites reveal a concerning lack of valid HTML usage. He likened the expectation of valid HTML from professional web developers to the expectation that professional writers produce typo-free content, emphasizing that both are low bars for quality. While Google does not consider typos as a ranking factor, having multiple errors on a homepage is undesirable. Additionally, Mueller pointed out that validating and monitoring HTML is straightforward, reinforcing that while valid HTML may indicate professionalism, it does not directly influence search rankings. [LinkedIn/John Mueller]( Advertising Confidential matching in Google Ads: Enhancing advertiser data privacy Create a heading for this: Confidential matching utilizes confidential computing to enhance data privacy for advertisers, ensuring secure management of first-party data. It fosters customer trust while adhering to evolving regulations. By leveraging Trusted Execution Environments (TEEs), businesses can safely process data without external access, including from Google. This technology is now integral to Google Ads' measurement and audience solutions, available at no extra cost. It provides default security and transparency, enabling advertisers to meet privacy expectations effectively. Future developments include expanding confidential matching across more advertising solutions and implementing encryption for enhanced data protection, marking a significant advancement in privacy-preserving technologies. [Google Blog/Ads]() Meta launches AI tools to boost holiday sales New advertising tools are being introduced to enhance holiday sales and customer engagement. These tools allow advertisers to utilize AI-enabled Advantage shopping campaigns for better performance and creative diversification. Features include highlighting promo codes in ads, personalized discounts, and reminder ads for events and sales. Advertisers can direct customers to specific landing pages using site links for easier navigation. Furthermore, testing will begin for ads targeting in-store shoppers and showcasing nearby locations. This omnichannel strategy aims to boost both online and in-store sales, while also reaching tourists interested in local offerings during the holiday season. [Meta/News](=) Technology Stealc malware traps users to harvest Google passwords Hackers are using a new malware called StealC to force Chrome users to reveal their Google passwords. This method traps users in a full-screen kiosk mode, preventing them from escaping while displaying a Google login window. The hackers exploit user frustration to capture credentials, employing the Amadey hacking tool to load StealC and a credential flusher. Another threat, the TrickMo variant, masquerades as a Google Chrome app on Android to steal credentials and intercept two-factor authentication codes. Users can exit kiosk mode using various keyboard shortcuts or by shutting down their devices, while avoiding malware by only downloading official apps. 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