Are All Your Social Media Accounts About to Merge?

Meta’s Threads is diving into this, making connections a breeze no matter where you are online. [image]( Hi {NAME}, Ever wondered what it would be like if all your social media accounts could just...talk to each other? Well, with the Fediverse, they kinda can. Imagine following your friend’s posts on different platforms all in one place. Meta’s Threads is diving into this, making connections a breeze no matter where you are online. And speaking of keeping things connected, Snapchat is stepping up its game to keep you safe. New features are rolling out to protect teens from shady users and remind everyone about privacy settings. It’s all about making snapping safer and more fun. Over on TikTok Shop, there's some exciting news for small businesses. The SOAR Together program is here to help underrepresented SMBs thrive with resources, mentorship, and networking. It’s all about building a supportive community where everyone can succeed. Lastly, for the data geeks out there, Google Analytics has some fresh metrics to chew on. Now you can see User and Session Key event rates, helping you get a clearer picture of your conversion activities. Curious yet? Let's dive into the details! Cheers, Jeff What you need to know this week... Social Media Connect across social media platforms with the Fediverse Fediverse is a network of independent social media servers that can connect with each other, allowing users on different platforms to follow each other and see each other's posts. This is different from traditional social media where users are restricted to one platform. Meta's Threads app is one example of a Fediverse-compatible server, and by joining the Fediverse, Threads hopes to help people connect with others regardless of which server they use. [Meta/News]( Snapchat: Safer snaps and new features Snapchat is launching new features to improve safety for its users, especially teenagers. These features include warnings about suspicious users, making it harder for strangers to add teens as friends, reminding users about their privacy settings, and making it easier to block users who are harassing them. [Snapchat/News]() [image] SOAR Together: Empowering underrepresented businesses on TikTok Shop TikTok Shop launched a new program, SOAR Together, to empower underrepresented small and medium businesses (SMBs). SOAR Together provides resources, mentorship, and networking opportunities to help participating SMBs grow and succeed on the TikTok Shop platform. The program acknowledges the importance of supporting underrepresented entrepreneurs and aims to foster a more inclusive community for all SMBs on TikTok Shop. Details about the program, including information on future cohorts, can be found on the SOAR Together website. [TikTok/Newsroom]() What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: What If AI Could Fund Your Dreams? 7 Side Hustles to Try Now! You know, the other day I was chatting with a friend about how AI is changing the way we do just about everything, from work to play. It got me thinking about all the incredible ways people are monetizing AI , and guess what? That’s exactly what we’re diving into in this week’s newsletter! [image]( [Join Side Hustle Strategies]( SEO User & session key event rates now available Google Analytics now includes User Key event rate and Session key event rate in User acquisition and Traffic acquisition reports. These metrics show the percentage of users and sessions that triggered a conversion (key event). User key event rate looks at users across all sessions, while Session key event rate focuses on conversions within individual sessions. [Google Analytics/Support]( Scrolling stops! Google ditches endless search for numbered pages Google is ending its continuous scroll feature where search results automatically load as you scroll down. They're going back to a system with numbered pages (pagination) to improve search speed and because users didn't find the endless scrolling significantly better. This change will hit desktop searches first (starting June 25th, 2024) and mobile searches in the coming months. [Search Engine Land](=) [image] Universal Analytics sunset: Upgrade to GA4 by July 1st to avoid data loss! Google Analytics is replacing Universal Analytics with Google Analytics 4. Universal Analytics will stop collecting new data on July 1, 2023 and historical data will only be available until July 1, 2024. Google Analytics 4 offers AI-powered insights and better integrates with Google Ads, allowing for more efficient campaign management and measurement. If you haven't already, switch to Google Analytics 4 before July 1st to avoid disruption in data collection and campaign performance. [Google/Blog]() Google Analytics gets smarter with AI insights Google Analytics 4 leverages AI to empower marketers with actionable insights. New features include AI-generated insights that explain data fluctuations in plain language, helping you understand why purchases spike or drop. This empowers you to make data-driven decisions and capitalize on arising opportunities. Additionally, Google Analytics 4 offers improved cross-channel measurement with data import and cross-channel budgeting tools. It's also built for a privacy-first future with support for Chrome Privacy Sandbox and enhanced conversions to give you a more comprehensive view of your campaign performance. [Google/Marketing Platform]() [image] [Buy TikTok Views with Fast Delivery]() Technology Gen-3 Alpha: Create stunning AI videos with complex scenes & realistic characters Runway is releasing Gen-3 Alpha, a new AI model that can generate high-quality videos with complex scenes, diverse camera movements, and realistic characters. This model is trained on a new infrastructure and surpasses its predecessor in fidelity, consistency, and motion control. It can be used for various creative tasks through text prompts and offers fine-grained control over the generated videos. Gen-3 Alpha is designed with safeguards and is a result of collaboration between researchers, engineers, and artists. The company is also working with industry partners to create customized versions of Gen-3 for specific needs. [Runway Blog/Gen-3 Alpha](=) Character.AI now lets you chat and call your favorite characters Character.AI launched a new feature that allows users to have voice calls with AI characters. This feature supports multiple languages and can be used for practicing languages, mock interviews, or role-playing games. The company assures a smooth calling experience and allows users to switch between texting and calling seamlessly. [TechCrunch](=) WordPress under attack: fake admins & malicious plugins! Hackers are compromising WordPress plugins by injecting malicious code directly at the source, infecting all websites using those plugins, including Social Warfare, Blaze Widget, Wrapper Link Element, Contact Form 7 Multi-Step Addon, and Simply Show Hooks. These attacks bypass traditional plugin vulnerabilities and create rogue admin accounts while adding spam links to websites. WordPress has shut down the affected plugins and recommends checking websites for suspicious admin accounts (especially "Options" or "PluginAuth") and updating plugins cautiously, even reviewing the code changes before updating. 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