AI on WhatsApp? Discover How to Supercharge Your Business!

Find out how Meta's new AI tools on WhatsApp can elevate your customer engagement and ad performance. [image]( Hi {NAME}, Imagine using AI on WhatsApp to answer customer questions and target new clients. Meta is rolling out some fantastic new features to improve business messaging on WhatsApp and Messenger. Get ready to boost your performance and measure ad success with ease. Over on Instagram, creators are getting new tools to perfect their Reels before they go public. Now, you can share your drafts with friends for feedback and even test your Reels with a limited audience. It's all about creating better content and getting it ready to go viral. If you're using X, you'll love the new advanced analytics. The catch? You'll need a premium subscription. But with detailed audience insights, it's a small price to pay for a big upgrade. And don't miss the big change from Google. By July 2024, Google will switch entirely to mobile-first indexing. If your site isn't mobile-friendly, it's time to make some changes or risk being left out of Google Search. Dive into the details and see how these updates can help you stay ahead in the digital game! Cheers, Jeff What you need to know this week... Social Media AI on WhatsApp: Answer questions and target new customers! Meta is introducing several new features to improve business messaging on WhatsApp and Messenger. Businesses can now use Marketing Messages with features to improve performance and Conversions API for Business Messaging to measure ad performance. Meta will also be testing AI support for businesses using the WhatsApp Business app to help with customer support, creating ads, and using business tools. [Meta/News](=) [image] Instagram tests new features for creators to get feedback on Reels drafts Instagram is testing new features to help creators improve their Reels clips. Creators can now share drafts with friends for feedback before posting publicly. Additionally, Instagram is testing a feature that allows creators to share Reels with a limited audience of non-followers to gather wider feedback and improve their content before it goes viral. These features could help improve the quality of Reels content and encourage more users to create Reels. [SocialMediaToday/News]( [image] Deeper audience insights on X? Great, but you gotta pay The social media platform X is rolling out new advanced account analytics features, but there's a catch: you'll need to pay for a premium subscription to access them. These new features will allow users to see more detailed insights into their audience data, including breakdowns by specific date ranges and metrics. This is a significant improvement from the basic metrics currently offered by X, which removed its advanced audience insights tools in 2020. While the new features don't provide everything users had access to before (like demographic profiles and mobile device usage statistics), they do represent a step forward. [X Daily News](=) [image] AR ads capture 5x more attention and boost brand loyalty (Snapchat study) Snapchat partnered with Omnicom Media Group and Amplified Intelligence to study how Augmented Reality (AR) advertising affects attention and brand metrics. They found that AR ads capture 5 times more attention than regular social media ads, leading to significant increases in both short-term brand preference and long-term brand loyalty. All types of AR Lenses (facial filters, shoppable lenses, etc.) were effective, but shareable AR experiences had the strongest impact. This suggests that AR is a powerful tool for marketers to reach their target audience and improve campaign results. [Snapchat.com/For Business Blog](=) [image] WhatsApp Channels reaches 500 million users in one year WhatsApp Channels, a feature that allows users to follow businesses or organizations for updates, has reached 500 million monthly active users in just one year since launch. This feature is similar to Instagram Channels and caters to the growing trend of people preferring to engage with businesses through messaging apps. Brands can use WhatsApp Channels to connect with their audience in new ways, such as running promotional channels or sending broadcast announcements. While not yet available everywhere, WhatsApp Channels has the potential to be a valuable tool for businesses due to its large and growing user base. [SocialMediaToday.com/News](=) SEO Google Search to completely switch to mobile-first indexing after July 5, 2024 Google will be switching to mobile-first indexing for all websites by July 5, 2024. This means that Google will use a smartphone crawler to index all websites, instead of a desktop crawler. This change will simplify Google's systems and make it easier for website owners to debug issues. Most websites will not need to take any action, but websites that are not accessible on mobile devices will no longer be indexed by Google Search. [Google Search Central]( Structured data & stable URLs: Keys to boosting video search traffic (Google case study) A Google case study showed that using structured data and following best practices can significantly improve search traffic. The study focused on an Indonesian publisher called Vidio and how implementing VideoObject markup increased video impressions by 3x and clicks by 2x. The case study also highlights the importance of using stable URLs for video and image files so Google can properly index them. Overall, the takeaway is that ensuring Google can crawl your URLs and using the right structured data are key to better search performance. [Search Engine Journal](=) What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: How Are Side Hustlers Using AI to Get Ahead? The Surprising Answers By using AI, side-hustlers can get a personalized roadmap that guides them every step of the way, making it easier to balance your side hustle and full-time job. [image]() [Join Side Hustle Strategies]() Study shows backlinks dominate Google's top 10 A new study by Internet Marketing Ninjas found that backlinks are still important for ranking high on Google search. Over 96% of websites ranking in the top 10 of Google had more than 1,000 backlinks from unique domains, and only 0.3% had less than 100 backlinks. The study also found that Amazon ranked in the top 10 for the most keywords out of 200 analyzed, and the minimum number of backlinks needed to rank in the top 10 for local searches was 164. However, the study also points out that not all backlinks are equal, and the value of a link can be influenced by factors such as the authority of the linking site and the anchor text. [Search Engine Land]() [image] [Buy TikTok Views with Fast Delivery](=) Where did Google's AI Overviews go? Google AI Overviews, which used to appear for most searches (84%), are now only showing up for 15% of queries. This drop comes after concerns about inaccurate and misleading information displayed in the AI Overviews. Google seems to be refocusing its approach to AI-generated content, with AI Overviews appearing more for healthcare queries and question-based searches but less often for local searches and those with sitelinks. [Search Engine Land]( eCommerce Sell worldwide: Your eCommerce guide to global growth International ecommerce is exploding, giving businesses a chance to reach new audiences and boost sales worldwide. To succeed in this global marketplace, however, some planning is crucial. Start by targeting regions with existing interest in your products or similar consumer behavior for a smoother entry. Then, cater to international customers by offering local payment options, clear pricing with taxes, and various shipping methods. Finally, create a local experience for each market by translating your website content, considering regional subdomains, and tailoring marketing campaigns to resonate with each culture. By following these steps, you can navigate the challenges of international ecommerce and create a thriving global business. 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