Leaked Google Secrets & More: Don’t Miss This!

From Google's SEO secrets leak to the retirement of Google Business Chat, we cover all the must-know updates. [image]( Hi {NAME}, This week in digital marketing and tech trends, we've got a mixed bag of updates that you won't want to miss. Google Business Chat is bidding us farewell at the end of July, and we have some revelations on a leaked document spilling SEO secrets. But don't hit the panic button just yet—there's more to unpack. We'll dive into the ongoing debate about backlinks and why quality content still reigns supreme. Plus, there's a hiccup with Google Search Console's product snippets reporting, so keep an eye out for that. In other news, we'll see how different CMS platforms stack up in Core Web Vitals performance, with some surprising results. For our PPC pros, we'll explore how A/B testing with Google Ads Variations can boost your campaign success. Read on to discover more insights on the latest in digital marketing and tech! Cheers, Jeff What you need to know this week... SEO Google Business Chat retiring on July 31st, 2024 Google Business Chat, a feature allowing customers to connect with businesses through Google Search and Maps, is being retired on July 31st, 2024. To streamline their business tools, Google will phase out the feature. Businesses are encouraged to find alternative contact methods like displaying their phone number or email prominently on their Google Business Profile. [SocialMediaToday]() [image] Google leak: SEO secrets out, but don't freak out! Google confirmed the authenticity of leaked documents detailing its internal data collection practices. This leak forced Google to publicly respond, potentially leading to tighter communication restrictions. While the documents offer insights into Google's search algorithms, SEO experts should avoid drawing hasty conclusions. Instead, they should focus on open discussions and be skeptical of any single data source, including Google's leaked documents. [Search Engine Journal](=) What's NEW at Side Hustle Strategies? Side Hustle Strategies is our exclusive membership community for launching and growing a side hustle. Here's a sneak peek into the latest content: You Won’t Believe What ChatGPT Can Do for Your Side Hustle We’re diving into how ChatGPT can help you grow your side hustle. Learn about creating killer content, crafting marketing strategies and researching new ideas! [image]() [Join Side Hustle Strategies]( Backlinks: Quality content over old tricks There is confusion about the importance of backlinks in SEO today. Search engine experts have downplayed their significance, but Google's documentation still suggests backlinks are a core factor. Studies show a correlation between backlinks and high rankings, but it's unclear if backlinks cause high rankings or vice versa. While traditional link building tactics may not be effective anymore, backlinks themselves are still important. The best approach is to focus on creating high-quality content that deserves to be linked to naturally. [Search Engine Land]() Google Search Console: Product snippet reporting error Google confirmed a "logging error" that affected the product snippets reporting within the Google Search Console performance report. The issue only affected the product snippet search appearance type and had no impact on real Google Search rankings. [Google/WebMasters](=) Core Web Vitals performance: A look at CMS platforms A report on Core Web Vitals (CWV) analyzes the performance of various content management systems (CMS) on mobile and desktop. Duda, a closed-source platform, leads the pack with consistently high scores. WordPress, though ranking last, shows some improvement compared to other major CMS. While WordPress itself might be getting faster, factors like increased page weight and image size could be hindering its overall CWV performance. The addition of Interaction to Next Paint (INP) as a metric might also be affecting scores as it provides a more comprehensive user experience view. [http.archive]( [Buy TikTok Views with Fast Delivery]() Advertising A/B Testing with Google Ads Variations Even with AI assistance, iterative testing is essential for PPC success. Google Ads' ad variations feature simplifies this process by letting you test different elements across campaigns. You can define parameters, choose which campaigns to include, filter specific ads, and set a budget allocation. Once launched, track conversions and click-through rates to see what resonates best with your audience. [Search Engine Land](=) Google tests mixing ads with organic search results Google has been testing placing sponsored ads within organic search results. These ads can appear at the top with organic results, or directly below featured snippets. While this is still rare, it's something to be aware of. The author doesn't see this as a negative change for users or SEO currently, but recommends keeping an eye on it. [Search Engine Journal]( Unveiling search intent: The key to Google Ads success The Google Ads search terms report is a goldmine for optimizing your campaigns. It reveals the exact words users enter to trigger your ads, helping you refine keywords, understand user intent, and craft targeted ad copy and landing pages. This data-driven approach ensures your ads reach the right audience, boosting conversions and maximizing your return on investment. [Search Engine Journal](=) [image] PayPal targets Ads with shopper data PayPal is launching a new advertising business that will use data from its millions of users' purchases to target them with ads. The company hopes this will boost its growth. PayPal has hired a former Uber advertising executive to lead this new division and they already have an initial product called Advanced Offers that uses AI to target users with discounts. They plan to expand beyond just their own merchants and sell ad space to other companies as well. Users can opt out of having their data used for advertising. This move is similar to what other financial companies are doing, and it's not yet clear how successful it will be for PayPal. [The Wall Street Journal]( Latest Podcast Episode [data for business growth]() [Listen Now]() Latest from JeffBullas.com - [Unveiling 2024 AI Investment Trends: Following the Trillion-Dollar Money Trail]() - [Here’s Why Your Facebook Page is the Key to 2024 Marketing Success](=) - [Are You Using Facebook Messenger Wrong? 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